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To do this, we need to look after our wild pollinators. That means coming up with other ways of dealing with crop pests and introducing wildflowers as a different and diverse source of food. They’ll return the favour by giving us tastier crops (and more of them).
We have to sort this out because as it stands, non-sustainable farming is the biggest culprit when it comes to loss of biodiversity, and agriculture contributes to 35% of the world’s carbon footprint.
The little guys that do our pollinating are also more important than ever, with the amount of agricultural production depending on them going up 300% in the last 50 years. And at innocent, we rely on them for 86% of our ingredients by volume. That’s a lot of critters we’ve got to thank.
So we’re launching a project with some of our apple suppliers to make things greener, by planting wild flowers to attract pollinators and exploring better ways of managing pest control. This will mean a lower carbon footprint and a load more fruit, which is a win for us and a win for our farmers. The project will kick off in January 2021, and we’re buzzing to let you know how it’s going.