a bit about us


little drinks, big dreams

We started innocent back in 1999 with a dream to make it easier for people to do themselves some good.

We might be a company that makes little drinks and cracks some bad jokes, but we’ve got some big dreams bouncing around our heads. We had our first one back in 1999 when we decided to crush fruit into bottles to help people do themselves some good. Since then, our dreams have got bigger and bigger.  

Now we have dreams to keep people healthy while making sure our communities and our planet are healthy too. It's the reason we became a B Corp, always give 10% of our profits to good causes and are working to halve our supply chain carbon footprint by 2030*. Fancy getting involved?

*per litre


our story

Welcome to a whistle stop tour of our best (and worst) achievements. There's even a picture of a guy called Barry who decided to tattoo our logo on his arm. Nice one Barry.

we're a proud B Corp


That means we've clubbed together with a bunch of great companies who believe in using business as a force for good. By standing shoulder to shoulder with over 5,000 fellow B Corps, we're part of a movement to make business more responsible and sustainable. We got a nice certificate out of it too.

let's do things better

what it's like to work here

Everyone likes to think they’re special and one-of-a-kind, but we really believe that innocent isn’t like anywhere else. We've got grass on the floors, a veg patch on the roof and like dressing up our Bored (that's what we call our board members) in clown outfits at our Christmas parties. We’ve even won a few awards for our environment and culture along the way. Not that we ever mention them or anything.

innocent employee

our sustainable factory

We've built an all-electric, sustainable factory over in Rotterdam. We've called it 'the Blender' and it's fair to say that we're pretty excited about it.

blender factory

drinks company spills all

We wrote a report about all the good stuff we're doing to make our big dreams a reality, as well as the stuff we could do a bit better. Then we added lots of pictures and shared it here, in the hope other people can steal our ideas and learn from our mistakes.

fancy a tour of Fruit Towers?

Sometimes we forget that it’s a bit weird to have an office with a Lego wall and a glue stick stuck to the ceiling. If you fancy seeing the wonders of Fruit Towers for yourself, email hello@innocentdrinks.co.uk and let us know when you’ll be coming.

innocent towers