the blender

the earth's favourite little healthy drinks factory

Factories. If we asked you to name a bunch of sustainable things, we doubt they'd make the list. There's a much higher chance you'd go for old favourites like wind turbines, grass, reusable coffee cups or jumpers knitted by your great uncle Derek. But we're on a mission to change that by building the blender – our very own carbon neutral, factory complete with wind turbines and solar panels.

The blender means we can make our drinks under one roof, reducing road miles and playing an important part in reducing our carbon footprint.  Here’s how the blender is going to be better for our planet, our people and our business as a whole.


better for the planet

Here at innocent, we want to leave things better than we find them. That applies to everything from the draining board in the kitchen, to the farms where we grow our fruit, to that slightly bigger thing called planet earth. We are committed to climate action and are proud to have a verified Science Based Target that sets out our carbon reduction pathway. By building the blender, we can reduce the amount of carbon in our bottles and help to make sure we hit our target.

The blender is one of the world's first carbon neutral factories, built mainly with locally sourced materials which has been certified BREEAM NL Outstanding.  We've come up with all sorts of clever ways to reduce the amount of. By choosing the Port of Rotterdam as our home, we're taking millions of miles off the road, which means we're taking tonnes of carbon off it too. Our orange juice, which still needs to go by road, is moved from A to B using the world's first heavy duty zero emission electric trucks.

On top of all the carbon-saving, we're reducing the amount of water we need too. We're fitting a snazzy cleaning system that mostly uses air instead of water, and will never let a drop go to waste by returning it to Rotterdam's water network through an on-site treatment plant (provided by EVIDES). Rainwater will be used to flush our toilets. Any waste we do have will be reused or recycled locally.

a factory for people

We want the blender to establish a new kind of factory work. One where people work better and go home happier. We are aiming for it to be the first WELL-certified factory in the world, which means it'll have all the things a great working environment needs. Like plenty of daylight, space to move around, great air quality, healthy food, temperature control that won't have you reaching for a jumper in August, and a bit of peace and quiet when you need it. Just like our offices, we want the blender to feel like a community a safe place where people are empowered to be the experts in their field and inclusivity, diversity, transparency and fun is a top priority.

Beyond the well-insulated walls of our healthy little drinks factory, we'll make sure we're being good neighbours and helping to support the local community. We'll hire local workers, invest in local suppliers, volunteer for local causes, offer opportunities to people finding it hard to enter the world of work, and team up with schools so students can learn about sustainable factories.

better business

Building the blender is really important if we want to become a business that's good all round. But we can also use it to show other organisations how they can become better too. We want it to be a shining example of a sustainable factory that will inspire businesses to push the boat out when it comes to their own factories – and hopefully do it even better than us. That's why we're going to share everything we've learnt with anyone who wants to hear about it. From the technology we use, to the sustainability work we've done, to all the mistakes we're making, that information will be made available to everyone. Even our closest competitors. Gulp.

the blender better business

setting the standards


BREEAM is a well-established method of assessing, rating and certifying how sustainable buildings are. Its main aim is to reduce the impact buildings have on the environment by looking at things like waste, water, energy, land use, health and well-being.