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We’re taking a close look at the lifecycle of the things we make, to be sure we’re making the right choices for people and the planet. And speaking of things that go round and round, we’re also hunting for the best reuse system we can find. We’re committed to making sure all our bottles are recyclable and making them as easy as possible to recycle too. That means educating people, raising awareness, and lobbying for things like better recycling infrastructure and deposit return schemes.
At the moment our juice and smoothie bottles contain 50% rPET, but in the long term we’re focussed on reducing the total amount of packaging we use. We’re off to a good start by making it lighter – between 2020 and 2023 we managed to reduce its weight by 2,500 tonnes.