fruit & veg

forever

There are lots of things we like. Dogs. Bank holidays. Freebies. But top of the list are fruit & veg, and helping people live well with the help of the goodness that’s in it. One of the ways we can do that is by getting our tasty little drinks into people’s hands. Another is by committing to our promise to give 10% of our profits to good causes. We’re chuffed to say we’ve donated £17 million (€20 million) since we began squashing fruit into bottles, which has helped more than 1 million people so far. And we don’t plan on stopping any time soon.

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fruit & veg for nutrition

The thing all nutritionists can agree on is that fruit and veg is good for us, but most of us aren’t getting enough of it. And as number one fans of fruit and veg (and nutritionists), we make all our drinks with good stuff from Mother Nature. Every single drink we make is filled with goodness, which means they give our drinkers vitamins, minerals or fibre (on top of being really tasty).

things we make

innocent-bottles-on-arm-with-man-on-sofa

fruit and veg for everyone

Here at innocent, we’re all about helping people get more fruit and veg. We reckon it’s a pretty good way to make sure all of us live well. So, as well as giving 10% of our profits to good causes, we work hard to deliver loads more portions of fruit and veg beyond the drinks we sell. We do this by working with fruit and veg charities and partnering with NGOs across Europe so it’s easier for people to get their hands on the good stuff.

good stuff we've been up to

fruit and veg for the future

So that we can all enjoy the goodness of fruit and veg for years to come, we’re pretty passionate about sourcing our fruit and veg responsibly. We also have our Farmer Innovation Fund which helps farmers switch to low-carbon, higher biodiversity and fairer farming practices. It’s all about giving them everything they need to keep the food supply flowing far into the future (so we can keep the tasty healthy drinks flowing, too).

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we're a proud B corp

We’ve always believed in doing business responsibly, standing up for what matters, and leaving things better than we found them, from the farms that grow our ingredients to the biscuit tin in the office. We’ve been a proud B Corp since 2018, which means we're part of a group of businesses committed to being a force for good. In practice, that involves things like giving 10% of our profits to good causes, and building our own sustainable, all-electric little drinks factory, the Blender. And we’ll carry on doing things like that for as long as we’re around.

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