the innocent promise



There are lots of things we like. Dogs. Bank holidays. Freebies. But top of the list are fruit & veg, and helping people live well with the help of the goodness that’s in it. One of the ways we can do that is by getting our tasty little drinks into people’s hands. Another is by committing to our promise to give 10% of our profits to good causes every year. We’re chuffed to say we’ve donated £17 million (€20 million) since we began squashing fruit into bottles, which has helped more than 1 million people so far. And we don’t plan on stopping any time soon. 

We’ve always believed in doing business responsibly, standing up for what matters, and leaving things better than we found them, from the farms that grow our ingredients to the biscuit tin in the office.  We’ve been a proud B Corp since 2018, which means we're part of a group of businesses committed to being a force for good. In practice, that involves things like giving 10% of our profits to good causes, and building our own sustainable, all-electric little drinks factory, the Blender. And we’ll carry on doing things like that for as long as we’re around. 

good for you

The things we make are filled with nature’s finest ingredients and all the goodness that comes with them.


good for people and planet

We look after nature like nature looks after us, so we can keep putting its tastiest produce in the things we make and protect the planet for future generations.


10% for good causes

We give 10% of our profits to good causes to help people live well, protect the future of fruit & veg, and get its goodness into more people. 

innocent promise

business as a force for good

We are committed to doing business in the right way
and inspiring wider change.