fruit & veg

forever

There are lots of things we like. Dogs. Bank holidays. Freebies. But top of the list are fruit & veg, and helping people live well with the help of the goodness that’s in it. One of the ways we can do that is by getting our tasty little drinks into people’s hands. Another is by committing to give 10% of our profits to good causes.

good causes

At innocent we believe that “good causes” are activities that improve access to fruit and veg, support farmers, and address nutrition challenges across the globe.

the detail

We calculate our donation of 10% of profit annually, in 2025 this was shared between:

The innocent Foundation – 43%
Local charities and community support across Europe – 30%
Farmer Innovation Fund – 27%

our innocent promise covers four key areas

fruit & veg for nutrition

The thing all nutritionists can agree on is that fruit and veg is good for us, but most of us aren’t getting enough of it. We make all our drinks with tasty fruit and veg to help our drinker get more of them in their diet. We’re also working with charity partners to let more people know about the nutritional benefits of fruit & veg. 

things we make

innocent-bottles-on-arm-with-man-on-sofa

fruit and veg beyond our drinks

Here at innocent, we’re all about helping people get more fruit and veg. We reckon it’s a pretty good way to make sure all of us live well. So, as well as giving 10% of our profits to good causes, we work hard to deliver loads more portions of fruit and veg beyond the drinks we sell. We do this by working with fruit and veg charities and partnering with NGOs across Europe so it’s easier for people to get their hands on the good stuff.

good stuff we've been up to

In 2025, we led a coalition of charities, NGOs, food businesses and individuals to call for urgent action to increase access to fruit and veg. Since then, we've continued that work by partnering with organisations such as Felix to help more children and families across the UK access more portions of fruit & veg.

find out more

fruit and veg for the future

So that we can all enjoy the goodness of fruit and veg for years to come, we’re pretty passionate about sourcing our fruit and veg responsibly. We also have our Farmer Innovation Fund which helps farmers switch to low-carbon, higher biodiversity and fairer farming practices. It’s all about giving them everything they need to keep the food supply flowing far into the future (so we can keep the tasty healthy drinks flowing, too).

find out more

the innocent foundation

We're doing our bit to tackle child malnutrition alongside the innocent foundation.

find out more here