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Unless you like living under rocks or burying your head in sand, you'll probably know that we're bang in the middle of a climate emergency. The climate crisis is one of the biggest challenges we face and collectively, we need to do everything we can to stop it. That's why, we've committed to climate action and have a verified Science Based Climate Target as well as ambitions to be carbon neutral by 2025 and net zero by 2040.
To reach these goals, we're trimming out carbon from every part of our supply chain and building one of the most sustainable factories the world has ever seen. Based over in Rotterdam, it's going to take millions of miles off the road, waste fewer precious resources and run on 100% renewable energy. Have a read of the below to find out what else we're doing to hit our targets.
By doing all the stuff we've talked about above, we're reducing the amount of carbon it takes to make our drinks. But until we've worked out how to make a drink without producing any carbon at all, we wanted to go further which is why we have decided to balance the rest through something called carbon offsetting.
Carbon offsetting is easiest to explain with a glass of water and a sponge. If we imagine our annual carbon emissions as a tap filling a glass of water, reducing our emissions is like turning down the flow of water from the tap, putting less water in the glass and carbon offsetting is like dipping a sponge into it until all the water has been soaked up. Still with us?
The most popular way to soak up carbon emissions is by protecting or restoring forests , which capture and store carbon as they grow. Another way is to invest in initiatives that avoid greenhouse gases in the first place. For example, investing in greener energy options that replace fossil fuels or projects that conserve the world's natural 'carbon sinks', like tropical rainforests or peat bogs.