things we do for the planet


doing Mother Nature proud

Here at innocent, we’re big fans of this planet we’re spinning around on and want to do everything we can to look after it. That means taking full responsibility for our impact on the environment and helping to solve some of the challenges facing our planet and the people we share it with. Right now, we're on a mission to tackle the climate crisis by setting a target of net zero by 2040, champion sustainable farming and create a truly circular economy for our packaging. That should keep us busy for a while.

climate changers

Climate change is a big deal, so it’s really important that we do our bit to keep global warming below 1.5 degrees. To play our part, we've built our very own all-electric, fully renewable factory, reducing carbon in every drink we make. Score.

carbon savings

farming champions

Farming is a tough job. That's why we're working with all of our farmers to make sure our ingredients are grown in a way that’s good for the people who grow them and the planet they’re grown on. By 2023, we're aiming for every ingredient to be 100% sustainably sourced.

farming champs

recycling activists

We've been at the forefront of the recycling movement since we started using recycled plastic in our bottles back in 2003. We're founding members of the UK Plastics Pact and have big plans to make our bottles out of 100% renewable or recycled material* by 2030. Cheers to that.

*that means we won't use any virgin oil-based plastic

carbon savings

sourcing stories

Strawberries that save water in Spain. Apples that help build bee hotels. Coconuts that support small growers through a pandemic. Find out how we sustainably source our fruit and learn some exciting technical terms along the way.

sourcing stories

things you can do

We have great ambitions to change the world, but there's only so much we can do on our own. To really make things happen, we need other businesses and people like you to join in too. Find out what you can do to help (some of it might be easier than you think).

innocent report 2022

drinks company spills all

We wrote a report about all the good stuff we're doing to make our big dreams a reality, as well as the stuff we could do a bit better. Then we added lots of pictures and shared it here, in the hope other people can steal our ideas and learn from our mistakes.