© 2023 Fresh Trading Limited. All rights reserved.Innocent and the Dude logo are registered trademarks of Fresh Trading Limited.
Buying Fair Trade can also help out if an emergency lands on the doorstep. Fair Trade Certified™ farmers have access to a ‘calamity fund’, which came in handy this year when the pandemic caused an enhanced community quarantine (ECQ) to be declared in Luzon, the Philippines. This meant that coconut farmers either couldn’t get to their crops or weren't able to deliver them to be processed. The calamity fund helped farmers get access to the essentials they needed to keep them afloat.
This helped thousands of coconut farmers provide for themselves and their families during tough times, even without the guarantee of work to see them through. If we weren’t paying the premium that we do for our coconuts, this fund (and projects like it) wouldn’t have been possible. The tree of life, indeed.