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nutrition
looking after that body of yours
It's not easy staying healthy these days. Especially when there are things like ice cream and armchairs in the world. We all know fruit and veg are good for us. The trouble is, most of us still aren't getting enough. In fact, more than two thirds of people in the UK don't eat enough fruit and veg.
Since 1999, we've been on a mission to help change that. Fruit and veg naturally contain vitamins, minerals, fibre and other plant goodness, which is why they're at the heart of everything we make. By squashing fruit and veg into tasty drinks, we hope to make it that bit easier for people to enjoy more fruit and veg as part of a healthy balanced diet. Nothing like drinking a smoothie on a bench to brighten your day.
our purpose
Since 1999, we've been on a mission to get more fruit and veg into people's lives. Today, our purpose remains the same: making it easier for people to live well through the delicious goodness of fruit and veg. Fruit and veg naturally contain beneficial nutrients such as vitamins, minerals, fibre and plant compounds, which are an important part of a healthy, balanced diet. That's why they're at the heart of everything we make.
getting more fruit and veg
Smoothies and juices can be a convenient way to help you get more fruit and veg into your day, which is pretty handy given that x% of people in [market] don't eat enough fruit and vegetables. Different fruits and vegetables contain different nutrients, which is why eating a wide variety of colours and types is encouraged as part of a healthy diet.
There's a whole bunch of research showing that eating plenty of fruit and veg is associated with better health (2-5). That's one of the reasons why health experts encourage us all to eat fruit & veg.
Our juices and smoothies can be a convenient way to get some extra fruit and veg into your day, especially when life gets busy. Nature's kindly given us a whole rainbow of fruit and vegetables, so it's only polite to enjoy as many of them as you can.
Recognising the nutritional value of fruit & veg
Fruit and veg are consistently recognised by dietary guidelines around the world as an important part of a healthy diet. They provide beneficial nutrients such as vitamins, minerals, fibre and plant compounds, and higher intakes are associated with better health outcomes (2-5).
1. OHID, National Diet and Nutrition Survey 2019-2023: Report, UK Government, London, 2025
2. Scarborough, P., Nnoaham, K., Clarke, D., Capewell, S. & Rayner, M. (2010) Modelling the impact of a healthy diet on cardiovascular disease and cancer mortality. Journal of Epidemiology and Community Health, 66, pp. 420-426.
3. Wang X, Ouyang Y, Liu J,et al (2014) Fruit and vegetable consumption and mortality from all causes, cardiovascular disease, and cancer: systematic review and dose-response meta-analysis of prospective cohort studies. BMJ. Jul 29;349:g4490. doi: 10.1136/bmj.g4490.
4. Boeing, H., Bechthold, A., Bub, A., Ellinger, S., Haller, D., Kroke, A., Leschik-Bonnet, E., Muller, M., Oberritter, H., Schulze, M., Stehle, P. & Watzl, B. (2012) Critical review: vegetables and fruit in the prevention of chronic diseases. European Journal of Nutrition, 51, pp. 637-663.
5. Oude Griep, L., Geleniknse, J., Kromhout, D., Ocke, M. & Verschuren, W. (2010) Raw and processed fruit and vegetable consumption and 10-year coronary heart disease incidence in a population-based cohort study in the Netherlands. PLoS ONE, 5(10): e13609. Doi:10.1371/journal.pone.0013609
We know cooking with fruit & veg can sometimes be a bit of a chore (watery spinach, anyone?) and we want to help take it to new tasty levels with a few simple recipes that are all at least 1 of your 5-a-day. We’ve teamed up with the Felix Project on some nutritious recipes that are packed with the good stuff and won’t make you want to have a packet of crisps afterwards.