Welcome to the innocent webnews // 22nd January 2015 // issue #160
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Guide to penguins
be aware of these penguins
This Monday was Blue Monday – scientifically the most depressing day of the year. So you might have felt a bit down. Or you might have felt exactly the same until you saw the papers telling you that you should feel a bit down and then felt a bit down. Either way, it's no good. That's why we choose to ignore what the scientists (journalists) tell us and celebrate Penguin Awareness Day instead. No particular reason - penguins are just excellent and we think more people should be aware of them on a daily basis. We definitely don't celebrate it as a thinly veiled excuse to watch this GIF on repeat and show a video of Benedict Cumberbatch pronouncing penguin 'pengwing'. But it is a distinct advantage.
same smoothie, new pack
pack it up, pack it in
We've done up our cartons. Now, we could take you through the process from start to finish and mention the hundreds of sketches our designers drew up in the concept stage, the meetings back and forth about which fruit illustrations looked the 'tastiest' or the many emails exchanged with our packaging team about whether it would be off-putting to talk about nipple chafing on the back (their conclusion: yes, yes it would). But, really, there's only one thing you need to know: we've done up our cartons. And we're properly chuffed with them. Available now in all good supermarkets for your viewing (and drinking) pleasure.
win YesTo
a win for skin
We like to treat you lot every once in a while so we've teamed up with natural beauty brand Yes To to give away a whole load of their blueberry based products. To get your hands on the stuff in the photo simply email 'blueberries' to yesplease@innocentdrinks.co.uk and we'll pick a winner at random. Good luck everyone. Soft, smooth skin could soon be yours. Think otter covered in butter. Or a dolphin's chin.*

* to think they said we should stick to advertising drinks.
snow-cold bubbles
drinker of the week
There were a lot of snow pictures going around this week – most of them variations of 'snow photographed from a distance with tree in foreground' or 'dog enjoying snow enthusiastically'. While we can't slate a well-built snowman or cars that've been made to look like the cars from 'Cars', Mark's photo of some fresh snow keeping his bubbles cold while he went for a stroll with his dog was definitely our favourite snow photo of the week. It's strangely satisfying. Makes us wish we could have our own personal snow pile. Would beat a mini fridge any day.
out of order
inside fruit towers
On Wednesday, a water leak meant that all the toilets in the building were out of order. It was of course at that moment we realised how much we needed the toilet. At first we tried to ignore it in the hope it would go away. That didn't work. Then we said "I need the toilet" loudly to anybody who would listen. Turns out that tactic doesn't go down well in an office environment. And finally we gave up and traipsed across the road to a building with a toilet in it. Which seemed to do the trick.
and finally
bulldog snow slide   baby carrot myth   the end is nigh
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