Welcome to the innocent webnews // 10th March 2017 // issue #200
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Sow and Grow
ready, set, grow
It takes human beings on average 19.75 years to enjoy eating vegetables. Where did we get that stat, you ask? We made it up, that's where. But we do know that some kids struggle with eating their greens. That's why we've teamed up with charity GIY on the Sow & Grow project, which encourages kids to grow their own veg in the classroom. By growing it themselves, kids are much more likely to eat (and enjoy eating) fruit & veg, and to continue eating healthily for the rest of their lives. This year we're getting 200,000 primary school kids growing veg (and then requesting extra sprouts with their Sunday roasts). If you'd like to grow along with them you can win a seed pack here.
get your loads-a-day
You'll definitely want to win a bit of cress when you hear the latest piece of breaking veg-based news. Word on the allotment is that we should now be eating 10 portions of fruit & veg a day rather than 5. Experts have looked into the current guidelines and found that there are loads of benefits to eating 10-a-day that could add years onto your life. We know that fitting in that much fruit & veg is a bit daunting so, if you need a bit of help, our smoothies actually contain 2 portions of fruit (and sometimes veg) in every 250ml bottle. Oh, and sometimes there are vegetables on pizza. Remember that.
good neighbours
everybody needs good neighbours
In London, only 32% of people know their nearest neighbour's names, and only 19% would call them friends. We think that's a big shame because research shows that strong neighbourhood networks can have a significant impact on quality of life. We've been knocking about in West London since we started up in 1999, and it's changed a lot over the last 18 years. So, to make sure we're still connected with our neighbours, we sent out this little pack. If you want to find out more, or tell us about your own neighbourly experiences, then drop an email to howdyneighbour@innocentdrinks.co.uk, or give us a wave over the hedge.
Max's spaceships
drinker of the week
For those in the know, the phrase 'Max made a couple of steampunk spaceships out of our bottles' probably makes perfect sense. For those us who aren't as up-to-date on our science fiction subgenre terminology, steampunk refers to something that's set in the future but incorporates features of industrial steam-powered machinery from the past. So, what Max has done here, is cleverly transform two of our bottles into neo-Victorian post apocalyptic masterpieces. Right? Whether we got that backstory completely wrong or not, his spaceships are definitely out of this world. Cheers, Max.
recycling at innocent
inside Fruit Towers
We're all about recycling at innocent. Plastic, cardboard, old jokes – none of it should go to waste. The problem is, recycling is confusing. Some stuff needs to be rinsed first. Banana peels have to go in a separate place. Plastic tubs can be recycled, but plastic avocado wrappers can't. To clear things up, we made Dan walk around in a big cardboard box all day and film this video. If you want to spread the recycling word around your office, check out the brilliant Recycle Now website. And fashion a power suit out of cardboard for your next important meeting, obviously.
and finally
important announcement   eat them or...   true love
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