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giving 10% of profits to charity

Each year, innocent donates at least 10% of its profits to charity, most of which goes to the innocent foundation. The foundation was set up in 2004 with the aim of helping the world’s hungry. You can read more about it here.

The innocent foundation funds projects under 2 different goals: 

goal 1: stop children dying from hunger

The most serious form of hunger, acute malnutrition, results in millions of preventable child deaths each year. More than 70% of children treated are cured, but only 1 in 5 children affected are able to access the treatment they need. It does not have to be this way. The foundation’s first research project with Action Against Hunger in Mali proved that you can massively increase the number of children getting the treatment they need if you make it easy for parents to access care in their own communities. As a result, the government of Mali changed their national treatment policy. Now they’re looking for more cutting edge research projects with the same potential to stop children dying.

goal 2: help the poorest families feed themselves

One in nine people in the world are hungry today, but it doesn’t have to be this way. The innocent foundation supports the very poorest families grow enough to food and earn an income so they can support themselves. We've done this since the earliest days of the foundation and have funded 70 food security projects globally. In that time, we’ve seen climate change making bad situations worse, so it’s even more vital that we find long-term solutions to help the world’s poorest families adapt to face those challenges and feed themselves.

Below are our most up-to-date financial numbers about innocent’s donations to charity: