innocent are chuffed to be founding members of the UK Plastics Pact. The Plastic Pact has brought together all sorts of different people & organisations with one common mission: to change the way plastic is made and used for good. It’s the first ever pact like this in the world, and is being led by sustainability experts WRAP who’ve been working with us on our bottles since 2009.
The pact was made possible by the Ellen MacArthur Foundation and their new Plastics Economy work, which has set out clear steps to get to a world where plastics are valued and never become waste. The ultimate dream.
By bringing together everyone who uses plastics across the whole chain with the government, and giving everyone bold and ambitious targets to hit, we’re working together towards keeping plastic in the recycling loop rather than letting it turn into litter which pollutes the environment. The pact covers the research and innovation of new packaging which will encourage businesses to rethink and redesign the stuff they put out into the world and proactively encourage people to re-use and recycle our packaging after they’ve finished with it.
4 key targets to hit by 2025:
1. put a stop to problematic or unnecessary single-use packaging through redesign and innovation
2. 100% of plastic packaging will be reusable, recyclable or compostable
3. 70% of plastic packaging will be recycled or composted
4. 30% will be the average recycled content for all plastic packaging
WRAP CEO Marcus Gover says: "innocent drinks have pioneered the use of recycled plastic in their bottles for many years, and we welcome them continuing to take positive action to reduce the impact of their plastic packaging. Through the UK Plastics Pact, of which innocent drinks is a founding member, we will work together with business, governments and citizens to transform the way we make, use and dispose of plastic so that we retain its value, particularly in reducing food waste, but prevent it from polluting the environment."
Every question we’ve ever been asked about plastic and recycling answered here.