how we're taking responsibility for our packaging at innocent
Our mission has always been, and always will be, getting healthy drinks to people to help them live well and die old. At the moment, plastic bottles are the most sustainable way of doing that. We're on the case for making sure that plastic is treated in the right way in the future so it has much less impact on the environment.
The problem isn't plastic, it's litter, and where that plastic is ending up.
the story so far
We’ve been front and centre of the recycling movement since we started using recycled plastic in our bottles 15 years ago. Every single thing we make is 100% recyclable and we’re encouraging everyone that drinks our drinks to recycle every bottle, every time.
a recycling revolution
We’re excited to announce that we're a founding member of a pioneering new plastic initiative led by an environmental charity called WRAP along with the Ellen MacArthur foundation. It's all about being part of the recycling revolution.
our brighter bottle
We’ve created an extra special bottle for our smoothies. It’s made from 50% recycled plastic and 15% plant plastic. By 2022, we plan to make all of our bottles out of 100% renewable stuff. We're already well on the way, so watch this space.
the story so far
the past, present and future of our packaging
We start thinking a bit harder about the impact our bottles have on the world, including climate change and how they’re recycled.
We create and launch our first 25% recycled plastic (rPET) smoothie bottle. Big moment.
We hit 50% recycled plastic (rPET) in all of our bottles, except one which we trial in PLA, a compostable plastic.
We test drive our first 100% recycled bottle. Great idea in theory, but it didn’t go too well as they turned out a bit of a funny colour.
We have to pull back to 35% rPET because the bottles aren’t looking their best. We take advice & support from our friends at WRAP.
We work hard to improve the quality of our bottles and manage to get some of them back up to 50% recycled plastic (rPET). Happy days.
We promise to include plant plastic in all of our bottles. We make and trial our new recycled & plant plastic PET smoothie bottle. It’s looking good.
We make our most sustainable smoothie bottle yet out of 50% recycled plastic and 15% plant plastic. It’s brighter & more beautiful than any bottle before it.
By 2022, all of our bottles will be 100% renewable, made from recycled and plant plastic. We're already over halfway there.
Every question we’ve ever been asked about plastic and recycling answered here.