grow your own

innocent campaign gets kids into the garden

Ready, Steady, Grow
This spring, innocent is aiming to get millions of kids outside planting and harvesting their own gardens. From March until the end of April, every box of its kids smoothies or fruit tubes will come with its own pack of easy to grow seeds. 

There are six different varieties to collect including carrots, tomatoes, cress, basil, violets and sunflowers. Every pack will also include growing instructions, cut out and keep plant markers and plant facts. 

The campaign will be supported by a new TV advert and online activity. The innocent kids’ website ( will be transformed into the innocent gang’s greenhouse, which will host activities, gardening tips, competitions from our friends at Rocket Gardens and the Royal Horticultural Society and a gallery for kids to upload photos of their plant’s progress.   And by buying a pack of our kids juicy drink (RRP £2.99) kids will be able to win their very own Venus fly trap too.

Thomas Delabriere, Marketing Director at innocent, says ‘last year our kids business grew by 22% as a result of expanding our range with our juicy drinks and our communications to mums and kids. This new seeds campaign is going to maintain this great momentum – it’s an exciting campaign that helps to get the whole family  out into the garden this Spring planting and harvesting fruit and veg that they’ve grown themselves. ‘

For more information or images please get in touch with Clemmie on 020 3235 0509 or

Notes to Editors:
From the end of February until the end of April our kids smoothies (RRP £3.05) and fruit tubes (RRP £1.99) will come with a free pack of seeds, and by buying a pack of our kids juicy drink (RRP £2.99) you’ll be able to win your very own Venus fly trap. They will all be available to buy in major supermarkets nationwide.