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innocent was founded 19 years ago with a mission to help make it easier for people to do themselves some good. And that mission is even more relevant today than it was back then. The health benefits of eating more fruit and veg are well known, yet over two thirds of us are not hitting our recommended fruit and veg intake. As fruit and veg experts, we make tasty, healthy, convenient ways to help people get more fruit and veg into their diet.

Over the last year we've sold 1 billion portions of fruit and veg and helped millions of people do themselves some good.

Take a look at the sections below and drop us a line at hello@innocentdrinks.com if you have any questions.

mighty fruit & veg

an essential part of a healthy diet

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brimming with good stuff

fruit and veg give you essential vitamins, minerals and fibre

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smoothies & juices

made from 100% fruit and veg

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eat, drink 5 a day

2/3 of us don't get enough fruit and veg

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living well

five ways to live well and die old

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your questions

answers to some of the questions we're often asked

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Helen Whitby
Bsc (Hons) Nutrition

Helen is our trusted company nutritionist, she studied nutrition at Kings College, London & has bags of experience.  She’s been working in the nutrition world for 20 years. As well as a nutritionist, she’s also a parent and understands the reality of balancing a busy life, kids & the ever changing agenda of healthy eating.  She’s happy to share what she’s learnt along the way, so if you’re looking for advice please drop her a note at hello@innocentdrinks.co.uk and she’ll get back to you.