all hail mighty fruit & veg
an essential part of a healthy diet
Fruit and veg is mighty good for us.
If everyone in the UK got their recommended fruit and veg, it's suggested we could prevent nearly half the estimated 33,000 premature deaths that result from diet-related diseases each year2. And eating more fruit and veg is strongly associated with reduced risk of hypertension, coronary heart disease and stroke3.
Nature has kindly given us many different types of fruit and vegetables, so it's only polite to try as many of them as you can. Fruit and veg are full of a variety of healthy compounds that are often responsible for their colour. Aim to eat a rainbow of different coloured fruit and veg every day and you won't go far wrong.
brimming with good stuff
fruit and veg give you essential vitamins, minerals and fibre
smoothies & juices
made from 100% fruit & veg
eat, drink 5 a day
2/3 of us don't get enough fruit and veg
five ways to live well and die old
answers to some of the questions we're often asked
our nutritionist Anna
find out more about Anna
1. Pereira, M.&Fulgoni, V. (2010) Consumption of fruit juice and risk of obesity and metabolic syndrome: findings from the national health and nutrition examination survey. Journal of the American College of Nutrition, 29(6), pp. 625-629.
2. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2012) 100% orange juice consumption is associated with better diet quality, improved nutrition adequacy, decreased risk for obesity, and improved biomarkers of health in adults: National health and nutrition examination survey, 2003-2006. Nutrition Journal, Dec, Ahead of print.
3. O'Niel, E., Nicklas, T., Rampersaud, G.&Fulgoni, V. (2011) 100% orange juice consumption associated with better diet quality, improved nutrient adequacy, and no increased risk for overweight/obesity in children. Nutrition Research, 31(9), pp. 673-682.
4. Gibson, S. (2012) Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of Nutrition Society, 71, ppE232.
5. Children's Food Trust (2007) Final food-based standards for school lunches – healthier drinks [internet]. Available here.
6. Public Health England, National Diet and Nutrition Survey (NDNS 2012/2013-2013/2014). Published September 2016. Available here.
7. Public Health England, The Eatwell Guide (2016). Available here