how we're keeping busy
We’ve always tried to use our business to make a difference to the people and planet around us. It’s more important than ever right now, so here are some of the ways we’ve been trying to do our bit.
re-route the fruit
With lots of places closed, we’ve had some unsold drinks going spare. We’ve been giving them to all the most important people we can think of, like hospital workers, food banks, and families who get free school meals. So far we’ve given away over 370,000 drinks across four countries which is about 164,000 pints, or a night out with your local rugby team.
Along with the innocent foundation, we're donating €1million to charities around the world that are tackling the crisis. We reckon cheques will come back into fashion soon. You’ll see.
little drinks for little ones
We’re sending out free smoothies to thousands of families who get free school meals to help kids still get their fruit and veg. We’re also available to hide peas under mash from a distance of 2 metres and make aeroplane noises over Skype.
raising money for old friends
Over the years the little hats on our smoothies have raised £2.5million for Age UK. We’ve given Age UK another £200,000 to help them make sure older people don’t go through the lockdown alone. We’re encouraging others to spare a few quid too - it’s an easy way to help, and you don’t even have to leave the sofa.
getting the nation growing
We’ve beefed up our Big Grow campaign and sent out 23,000 extra veg seed packs to help kids stay busy growing... for about five minutes a day. If anyone’s got any suggestions for the other 23 hours and 55 minutes, we’d love to hear them.
just keep knitting
We’re sending out 3500 free knitting packs to craft fans, so they can use their spare time to makehats for the Big Knit and help Age UK. If your hands ever get bored during a video call, feel free to knit one too.
We’re setting up a pen pal service so people can write a letter online and we print it and send it to the older people in their lives for free. Perfect way to keep in touch, without having to nip out for stamps.
Lots of us have been going above and beyond. Michael’s been cycling food packages round his neighbourhood, Emily’s started a support group for her flat block, Conor’s dyed his hair blue to support the NHS, and Sian’s turned herself into a potato. Don’t ask.