some news about our investor
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Feb 2013


You may read in the press over the next couple of days about Coca-Cola making a further investment in innocent, and we wanted to tell our drinkers about the deal firsthand.

The plan is for Coca-Cola to buy more shares from us, the founders, over the coming months.
As with the previous deals, innocent will continue to be run by innocent people, with the three of us continuing as shareholders to support innocent in every way we can.

The deal also gives the brilliant group of people we have been running innocent with for the past 10 years the opportunity to take on the mantle of leading the company. Between them they have worked at innocent for over 35 years and we could not wish for a team more committed to and passionate about innocent's social, financial and environmental goals. It's a great thing both for them and for innocent.

As many people know, this isn't the first deal we have done with Coca-Cola; we first sold some shares to them back in 2009. And since that deal, innocent has flourished: we've doubled in size, improved the social and environmental standards of how fruit is grown, got our natural, healthy food and drink to more people across Europe and donated millions of pounds to charity. And Coca-Cola has been nothing other than hugely supportive of innocent, the brand and our social and environmental aims.

It was 15 years ago when we sold our first few smoothies from a market stall at a music festival in London. Today, innocent is available in fifteen countries and has served nearly two billion portions of fruit and veg. These achievements are down to many factors, including the support of our retailers and suppliers and the dedication of the people who work at Innocent, but fundamentally the success is due to the healthy-minded, life-loving people who we are lucky enough to call our consumers. So for your continued support, ideas and custom, we'd like to say thank you.

Now, back to crushing fruit.

Adam, Jon and Richard


We have great ambitions: to show the world that you can build a successful business that cares about more than just profit. Getting it right on tax is all part of that responsibility to do business in the right way. We're lucky that the team at Coca Cola (our 100% shareholder) is quite knowledgeable about tax, so if you would like to know more, please have a read of the Tax Policy here. And we'll get back to making those drinks.