Thoughts from category: things we make

our final golden bottle

Over the past two weeks we've been showing off the amazing smoothie labels designed for us by a group of interesting and hugely creative folk, all to celebrate our 15th birthday this year.


This is the final one in the series, created by the splendid stencil artist DS



lots of reasons to say thank you

As well as being proud of what we can do with some fruit and a packet of colouring pencils, we're also hugely proud of our innocent foundation.  Ever since we set innocent up 15 years ago, we've given 10% of our profits to charity, largely through the innocent foundation.  

Since it's been going, it has supported 53 charitable projects, in 24 countries across 4 continents - and helped benefit 530,000 people directly.  

None of which could have happened without the support of our drinkers, so we'd like to say a big thank you to each one of you for helping make this happen.

Without all of you, we also also wouldn't be celebrating our 15th birthday this year - so thank you for that too.  We asked Ben the Illustrator to show us what he'd do if he was in charge of our smoothie labels for a day.  Hope you like it.


portion control

We're all about trying to make it easier for people to do themselves some good.  And so everything we make contains at least one portion of your recommended 5-a-day.  

We worked out that over the past 15 years we've provided people up and down the country and across Europe with 4 billion portions of fruit and veg

Which is a lot of fruit.

Olivia Purvis wanted to celebrate our birthday with us by championing our love of fruit.  Here's her smoothie label design.  

circuiting the world, one smoothie at a time

We've made a lot of smoothies since we started all the way back in 1999.  So to celebrate our 15th birthday this year, and our smoothies past and present, we got our calculator out and tried to do some maths.  

And then we asked someone cleverer than us to help.  

They told us that if we placed all the smoothies we've ever made end to end, they'd go round the earth 270 million times.  Which would look amazing (although be a bit of a logistical nightmare to organise).

Instead of doing that, we asked some of our favourite people to show us what they'd do if they were in charge of drawing our smoothie labels.  Here's what the mightily talented David Airey would like to see.




kate moross

Over the years we've run loads of events.  There's been Fruitstock, the Village Fete, our AGMs  and many other big and little gatherings for our drinkers (and our mums).

Last year we ran a series of inspirational talks called innocent inspires.  These were where we got groups of interesting people who do brilliant things every day together to discuss, debate and be inspired by the values we believe in.  

At an evening all about creativity, we met the very creative indeed Kate Moross.  When she heard it was our 15th birthday this year, she drew us an amazing smoothie label to celebrate.  And here it is.