Thoughts from category: sustainability

green penguin


We like Penguin books over here at innocent. So much so that we invited them to set up a nice quiet reading area under the trees at our summer festival last year. In keeping with our recent green theme we'd like to point you to Penguin's recently launched Green Penguin website, dedicated to recording what they are doing to reduce their impact on the environment. They've also bought a wood with the Woodlands Trust in which they plan to plant 40,000 trees over the next five years.

And like any good plan they need clear targets. Here are Penguin's targets. Well done and good luck Penguin.

finding a green car

the world's worst paintjob

Cars aren't exactly the greenest machines in the world, but it's a fact of life that some of us need them in order to make our lives work better.

As I'm thinking of buying a new car, I thought I'd do some investigations into how green they are. And I thought I'd share some stuff with you, just in case you're looking into buying a car too.

First of all, I asked the people at WorldChanging if they knew of any data. They pointed me towards the website of the Vehicle Certification Agency (VCA). Data available includes new car fuel consumption and exhaust emissions figures.

And then there's this top 20 chart of the greenest carmakers (thanks to Dan for sending this over).

All worth looking at before you book a test drive.

our carbon footprint - latest news


Here's an exciting thing...

We've worked out the carbon footprint of our mangoes and passion fruits smoothie.

It's part of a big project we've been working on with the Carbon Trust to measure the impact of our business from field to store.

We have a business mantra to leave the planet a little bit better than we found it, so reducing our carbon footprint is high on the priority list. And we've worked out that the footprint for our mangoes and passion fruit smoothie is 294 grams.

So what does that actually mean? Well, we did a bit of research to put it into context and found out that the average apple has a footprint of 37.5 grams and the Daily Mirror newspaper has a footprint of 174 grams. We are looking for more examples of food products and will let you know when we find them.

And we've done a load more work on our footprint results, where our business's emissions come from, how much carbon we should all use each day, and the best ways for us all to reduce our carbon footprints. So please have a look and tell us what you think. And if you have any thoughts at all on this whole area of carbon emissions, footprints and what we're doing about it...

***...please please please post a comment...***

We'd love to hear from you. this space for the footprint results for the rest of our smoothies...