Daily Thoughts

hot hot hot


Wow. That was one hot weekend. Who knows when we'll get another one like that? Anyway, back to work...

(Above, from left to right - 100% Aberdeen Angus beefburgers; lamb and mint burgers; posh pancetta sausages; premium chipolatas from Stinson's butcher's just down the road. Not pictured - marinated chicken kebabs. And some salad.)

disney goes fruit

Is it a good thing that Disney is going to brand fruit? Is it good that more kids will eat fruit because they'll get a free Goofy sticker to stick in their sticker books? Or will they just nick the stickers and not bother with the fruit? I can't quite decide. More here.

con air


It's never great when people leave us. But this particular parting has left us all pretty sad. But happy. I guess we should explain...

Conor is leaving after spending two years with us at Fruit Towers in London. In that time it's no exaggeration to say that he became the beating heart of innocent. He'd be first in every morning to unlock, and would still be around in the evening, beavering away. He's one of the kindest, most helpful, even-tempered people any of us has ever met. His greatest legacy will probably be in the area of sustainability - he did a complete assessment of our company's noxious emissions, and he took some great strides in helping us to cut down on the environmental badness we cause. It's work that will carry on long after he has gone.

The happy bit is that he's gone off to continue his travels. I don't think he expected to stay in London so long, but if ever a man was born to wander around the world whilst thoughtfully stroking his beard, it was...

Conor McKenna - poet, lothario, bearded wonder and all-round good guy. We loved having you here. If you ever come back, you know there's a place for you at Fruit Towers.

our academy


There are quite a few of us working at innocent these days. So we thought it was about time we started an innocent academy, to share all of the knowledge that's sitting in our brains. Everyone gets to go on the academy - you spend a couple of peaceful days in the countryside, learning from other innocent people and having a bit of a laugh.

I teach the Presentation Skills bit, or How To Stand Up And Talk In Front Of Other People Without Getting Frightened. It's good because everyone has to get up in front of the others and do a mini-presentation, without the aid of filthy old Powerpoint. Steve won the Best Idea award - he did his talk on 'the sky'. It consisted of us standing outside, gazing up at the sky in complete silence. He didn't say a thing. That was his presentation. It was either very deep or a great way of winging it.

NB if you're looking for a guide to giving good presentations, this says it better than I ever could.

en paris


We started selling drinks a while ago in France. There have been a couple of false dawns but this time round everything is going really well. We have an amazing bunch of people running innocent in Paris. They're really busting a gut. The latest example of their fine work is the stuff they've done in Monop', which is your archetypal 21st century metropolitan mini-supermarket, in a very French shade of bright pink. We've kind of taken over, grassing up the whole place and putting up our pictures inside the weird little picnic booths (see below). It looks great.