Daily Thoughts

we are 100


We just got a bit bigger. Heather arrived on Monday without quite knowing that she'd be so special, but she's our 100th full time employee. There was a posh lunch out in the garden to celebrate reaching three digits - Rich stood on the table and did a speech, and Heather is at the front wearing a black vest.

how it all started

Somebody called Fatima posted a comment yesterday asking "how about an entry that tells us how you guys started???"

Well, the best place to start is our website - click here and then click 'our story'. The story and everything is up there - rather than me typing it out again, have a look at that. Or if that doesn't give you enough details, give me a call on 020 8600 3952. Stories are much better when you get to tell them, even if it's on the phone.

international visitors

On our labels we've always said to people that if they're passing Fruit Towers and they fancy popping in, they should. If you think about it, it makes sense - we get to meet the people who make our business possible, and they come of their own accord (they're not herded in like some weird market research session). We get to say thanks and maybe we get to find out what they like and what they don't like, about our drinks and the wider world. So we get the chance to make our drinks even better, according to what these innocent drinkers tell us. We've been used to this happening in London for a while but it's new to the people in our Amsterdam office. Yesterday they got their first ever international visitors. As Niels (our creative bod in Amsterdam) says:

"Nicolas and Marco came all the way from Cologne to take a look at our office. They love our smoothies and drove 260 kilometers just to come and see us. Now, that is pretty cool if you ask me. So of course we gave them some smoothies and talked about Germany, the World Cup and why our smoothies are not being sold in Germany yet. And after some hugs from me and kisses from Marijntje off they went again, back to smoothieless Germany."


Brilliant. So, Nicolas and Marco (above, modelling innocent t-shirts and identical trousers), if you're reading, thanks for stopping by and having a chat.

bingo madness

A nice man called Russell has said some good stuff about our summer bingo card. And he's also started a flickr group where we can all record what we do this summer in order to try to tick off the boxes on said bingo card.

Russell says "I've made a Flickr group called Innocent Summer Bingo, anyone can post pictures of their bingo-ing in there. Personally, this is how I'm going to organise my summer."

Click here to check out the flickr group - start posting your photos there pronto.

lovely plums


We know a fair bit about fruit and so does the man down at Shepherds Bush market. His soft fruit is really hitting the spot at the moment. Buy now to avoid disappointment.