Daily Thoughts

the highest form of flattery?


I've had this promotional leaflet on my desk for a while, so I thought I would share. It's from Thailand, produced by a company called Real Simple who started making smoothies a little while ago. Of course, what strikes me is that their bottles and packaging look quite similar to ours.

We can never quite figure out how to feel about this. Is it a good thing that we're influencing other people? Or should we get really angry that we're being ripped off? It's happened a few times before, so we've definitely got used to it, but every time it happens you can't help but get a bit annoyed.

Anyway, if you have any thoughts on how we should deal with imitation, post a comment - would be nice to have a proper discussion about it.


how to recycle tetrapaks

As you might know, quite a few local authorities in the UK don't recycle tetrapaks, which is a bit of a pain. There are a few ways of doing it (read more here) but we received a useful tip from a man called Chris today:

"I learnt from a Spanish friend that it is possible to easily prepare a tetrapak drinks carton for recycling by opening the carton and tearing the plastic inner layer away from the card/paper outer layer before putting the card outer in the recycling bin. Although it is a bit of an inconvenience, I just tried it with an carton of mango and passion fruit (my favourite), and found it a pretty simple way to solve the problem, at least until the UK gets its act together on recycling. Give it a go, you might find it is an idea worth sharing."

Thanks Chris.

our new arrivals


Our big new cartons for kids arrived today. We've been working on them for quite a while. Very happy to finally see them in the flesh, full of crushed up fruit.


They're my favourite bit of innocent packaging so far. Lots of colour, especially on the side panels, which are full of stuff for small people to do.


And there's a little window on the side as well, so you can see how many portions of fruit you've drunk. We've waited for ages to be able to do the window thing. And now it's done. Double happiness.

What do you think of them?


keith's yellow handbag


Those of you who have been following the story of the famous yellow handbag will be happy to hear that it finally sold for £40.03. A nice man called Keith bought it - he says it's for his girlfriend but we think it quite suits him. Maybe he should keep it.

Anyway, Keith's reward for this purchase is that we're inviting him and his "beautiful girlfriend" (Keith's words, not ours - we're not getting fresh or anything) to Fruitstock, as well as sending them some drinks and books and stuff. Sometimes it's worth making that impulse purchase.