Thoughts from category: our people

the 4.45 fair

Yesterday the marketing team had a day off from their usual duties to learn how to be entrepreneurs.

richard reed talking about how to be an entrepreneur

In the morning we heard some motivational words from our co-founder Rich, Kathryn Hibbert who is the author of the book Free, and the lovely Bronte who was our very first people person here at innocent but who now runs Scandinavian Kitchen. Bronte was also kind enough to supply lunch.

open sandwiches from scandinavian kitchen

Then once we'd stuffed as many open sandwiches and slices of cake into our face-holes as possible, we were set to work.

In teams of four and with £20 to spend, our challenge was to create a product or service to sell at a fair on the ground floor at Fruit Towers that afternoon at 4.45pm. Our customers each had £10 worth of counterfeit currency to spend, and 30 minutes in which to spend it.

the 4.45 fair
Team one decided to sell some classic innocent memories, including signed photos of the three founders.

classic innocent memories for sale

  signed photos of the founders
Jon's photo was quick to sell out.

signed photos of the founders
Team two had flowers, sweets and tea towels for sale on their stall.

flowers for sale

sweets for sale
Team three made personalised name plates for everyone who came to the fair.

name plates for sale
And team four sold the leftover cake from lunch, kisses, and appointments with a fortune telling monkey.

cake-away boxes cake and a kiss

Team two made the most profit, so they won the competition, but it was a fun day for all involved.

award winners


target jobs award



innocent picking up their targetjobs aware

A couple of weeks ago we won a Target Jobs award by being voted 'the most popular company graduates would like to work for in the consumer goods category'. Our Jojo (the one being restrained by the lady in the blue), Caz (the one wearing a look of surprise), and Lena (the little one in the black looking relatively normal) went to the awards ceremony to receive a nice shiny trophy and a firm handshake from David Walliams (the one who looks like he'd rather be somewhere else) and a round of applause. If you're a graduate who voted for us - thanks very much, we're chuffed to have won.

olly's mystery package

Today there was excitment for several of us here at fruit towers when Olly's mystery package was delivered. We all had a few guesses at what it might be. It was quite light and made a sound a bit like a rainmaker (except deeper) when you turned it upside down. We're hoping Olly has finally got round to retiring his old Nimbus 2000 in favour of the new Firebolt. Just in time for the start of the quidditch season. What do you think it could be? 

be your own boss

Our co-founder Richard Reed is making his way towards a TV screen near you once again, no doubt sporting an enviable array of t-shirt and blazer combos and trainers that were made for fashion not sport.

He's looking for entrepreneurs to take part in a new series called Be Your Own Boss on BBC Three, and he's got up to £1million to invest in the right ideas. So if you're looking for help getting started, or growing what you've already got, you could be just what he's looking for. There are still a few days left to apply, so get your entries in.*

* Please note that innocent has absolutely no say whatsoever in who gets picked for the show (that's all down to the people in TV land). Best of luck.