Thoughts from category: magnets

it's time to head back to the classroom

Time to pull your socks up, dust off your pencil case and practise your best handwriting.  

To get the new term off to a good start, we’re popping 3 limited-edition alphabet magnets in to all our boxes of kids’ drinks.  

To celebrate, we’re also challenging 26 brilliant bloggers to become our innocent alphabet champions.  Each day, one of them will celebrate one of the letters in the alphabet and take a picture of something that inspires them that represents their letter.  Here’s the very first picture, celebrating the letter A, from Yummy Mummy Flabby Tummy


 We’d love it if you wanted to get involved too.  Just upload a picture and use the hashtags #innocent and #alphabetchampions to be in with the chance of winning a full set of alphabet magnets and your name magnets at the end of the 26 days.

Kiran's magnets

Some of you may never have bought our kids wedges (don’t worry, we won’t hold it against you…but, in our completely unbiased opinion, you’re missing out), so might not know that, around the time that the kids are pulling their uniform out from the back of the wardrobe and unscrunching their holiday homework sheet, we pop sets of alphabet and number magnets into our kids smoothie boxes to give them a bit of a back to school treat.

Kids often get in touch to tell us how much they love collecting our magnets (which takes us back to our days of football stickers, Pokemon cards and Pogs), and send photos of their fridges beautifully emblazoned with their names and different words they’ve been able to spell using them.

A couple of weeks ago, we received such a letter from a young man called Kiran (age 12) who said he had ‘long adored’ our magnets (which made us very happy indeed) and then really impressed us by including some of his very own alphabet magnet designs. We can’t resist including his letter below, because it was one of the loveliest we’ve ever had:

These are the alphabet magnets that Kiran came up with, and we think you’ll agree that they are glorious:


We knew we had to do something a bit special to thank Kiran for his excellent efforts, so one of our designers, Kirsty, came up with the pretty genius idea of transforming two of his magnet ideas (K and B – his initals) into real magnet prototypes:


We sent them off to Kiran, and later received this letter through the post, so we reckon he liked them.


Kiran, we salute you. Thanks again for giving us lots of future magnet ideas, and making our day.