Thoughts from category: health

for marathoning humans and non-marathoning humans

Running a marathon is impressive. Not as impressive as wrestling a shark or bringing the Dodo back from extinction but it's up there. So, to all you runners out there, we just want to say good luck. May your leg muscles carry you home.


If you're not running a marathon this weekend, we also want to take a moment to appreciate you for the not-quite-as-good-but-pretty-good human that you are. Having a successful Sunday can feel like a marathon in itself these days. 

First, you've actually got to get up (and, potentially, get home). Then, if you're really on your game, you need to go the the flower market, pick up the day's papers, whip up an instagram-worthy brunch, get the roast in the oven, take the dog for a walk in the woods, and tidy up the papers you haven't had time to read. And that's before you've even started on Netflix or told everyone on Facebook what a perfect Sunday you're having. 


breaking news: fruit is good for you

Sugar is on everyone’s lips (not literally). There’s been a lot written in the press lately about how we can all be healthier, about things like the link between obesity and sugar consumption. We’d like to reassure you that our drinks never, ever contain any more sugar than the fruit that goes into them. And fruit is – exactly as it always has been – natural, delicious and healthy. 

innocent was started with the aim of making it easier for people to do themselves some good. Our purpose as a company is to make natural, delicious food and drink that helps people live well and die old. Health is a priority for everyone, and it’s extremely important to us. So, we welcome the debate. The more conversations about how we can look after our bodies and get a healthy, balanced diet, the better.

Worryingly, only one third of adults manage to get the recommended 5 portions of fruit and veg each day, and only 10% of teenagers. Getting more fruit and veg into people of all ages is a key public health priority, and we’re proud that our products are a handy and tasty way to help people towards their 5-a-day.

And to reiterate, all of our pure fruit juices and pure fruit smoothies are made from fruit. Just fruit. innocent smoothies and juices naturally contain the same amount of sugar that fruit does; no more, no less. What’s more, our juices and smoothies have a low GI level, meaning that the sugar from the fruit is absorbed slowly.

Our smoothies also contain fibre and vitamins just like whole fruit does. When you eat whole fruit, it gets chewed up before it reaches your gut. We’re just doing that squashing for you. (Not chewing. That would be weird.) Test results prove that the fibre in the fruit remains intact after it’s been crushed and blended into a smoothie, so it does the same job as it would in the whole fruit. A 250ml innocent smoothie gives you 13% of your daily requirement of fibre, and 28% of your daily requirement of vitamin C, and just one 150ml glass of an innocent juice gives you 36% of your daily requirement of vitamin C.

We are exceptionally proud of the positive contribution that our products make to a healthy, balanced diet.  

We agree that lots of people (including some of us here in Fruit Towers) would benefit from consuming less sugar. We believe it makes sense that you would cut down your biscuit, cake and pastry intake, start reading ingredients labels more carefully, and keep trying to get your 5 portions of fruit and veg each day. Government guidelines confirm that a glass of juice or one of our smoothies each day can count towards your 5-a-day. That all sounds sensible to us, both professionally and also personally.

Smoothies and juices are good for us. Water’s very important too, and so is whole fruit. We’re big fans of all of these things. Our drinks are made from good, healthy stuff, and we promise they always will be.


smoothies and juices and other lovely tasty things

grassy road trip

Ever since we published our family recipe book Hungry? back in May, lots of people have been asking us if we're going to do a book tour.

Because, after all, every good book deserves a good book tour

Especially a grass covered one

So that's exactly what we're going to do


From 9th-24th September, the Hungry Grassy Van (HGV) will be hitting the road to take tasty, healthy food to the nation.

Using recipes from Hungry?, we'll be serving breakfast, lunch and dinner in all the places we visit.

Dishes will cost between £2 or £3 or you can tick off your 5-a-day for just £5 with our special meal deal


The tour kicks off in London before heading on to Bristol, Manchester and Glasgow and then back to London again

And you can win the chance for the HGV to come along and visit your event

If you live in one of the places above and are having a school fayre, cricket match, jumble sale or a late summer BBQ for your street around those dates, the HGV could be serving up veggie burgers and rainbow chips for all your guests


To enter, all you need to do is tell us why you the HGV should visit your event in 100 words

You have until the 29th August to enter and we'll pick a winner for each city we visit

We'll let you know more details about the HGV tour closer to the time

For now though, you can find out a bit more by clicking here

if innocent were the Prime Minister

In between the madness of your Christmas shopping last year, it may have escaped your attention that there was a bit of a media backlash against plans to draw up a Government policy on public health. Reports circulated that some of the big food and drink manufacturers were involved with drafting the policy, which understandably ruffled a few feathers. After all, this is a policy that has a huge task of reducing obesity and which, if something’s not done soon, is going to affect every other person by 2050 (and what people eat and drink clearly plays a huge role that).

We should point out here that we’re not opposed to businesses being involved in policy development: it’s important to ensure that policies can be implemented effectively. But we do think that such involvement should be open and transparent.

Back in November we were aware that the Government was busy beavering away at the public health White Paper and it got us thinking what we would do if we were put in the hot seat. We had loads of ideas but we were interested in getting the opinions of real experts. So, we invited nine of the very best experts we could find to Fruit Towers for a roundtable discussion. Well, we say roundtable but actually we don’t have a round table big enough to fit nine people around. What we actually had was a four-rectangle-tables-pushed-together discussion. But that doesn’t have the same ring to it, does it?


We were so impressed with some of the ideas that came out of the expert discussion that we decided to write our very own version of the White Paper, aptly named the Orange Paper- Making it happen: healthy eating and 5-a-day.

a recipe for a healthy cake

Hi there. I'm quite new to Fruit Towers. My name is Vanessa (but I prefer Ness) and I've been recruited to do the very important role (even if I do say so myself) of Company Nutritionist.

I trained to be a dietitian, which is a bit like a nutritionist, except you get to work in a hospital and wear a very fetching tunic. Now, as big a fan that I am of the NHS, I do happen to like wearing my own clothes to work (I don't pay all that money on fashion magazine subscriptions for nothing). So, a few years ago now, I decided to ditch the tunic and head over to the dark side of the food industry.

If you'd read the job advert for my position, you would think they were after the Mary Poppins of the nutrition world. It even included a requirement to make a healthy cake. And so I thought I would share my attempt with you.

First of all, I will own up and say that this recipe is not my own (shh) but from a wonderful book by Harry Eastwood.

Cake Recipe
This particular cake uses butternut squash, but there are other recipes in there that use courgette and turnips.

Butternut Squash
My strawberry plant has only mustered a measly three strawbs this year, so I took the biggest one...

and gave it pride of place on top of the cake...

Strawb on top
Here is the final result...

Chocolate cake
What do you think?

This scrumdiddlyumptious delight contains two of your 5-a-day, but only if you eat the whole thing. Which A. you couldn't manage without feeling sick and B. would defeat the object of a healthy cake, because you'd be getting all that extra sugar and fat.

I would suggest you're far better getting your two portions from one of our smoothies and enjoying your cake for what it should be...nothing to do with health whatsoever and all about the deliciousness of it, with a cup of tea.

That said, I have now realised that my boss may be questioning whether I am practically perfect to do this job after all. I best keep looking for a healthy cake recipe anyway or else me, my carpet bag and nutrition text books will be looking for a new home.

If you have any healthy cake recipes, do let me know.