Sugar is
on everyone’s lips (not literally). There’s been a lot written in the press lately
about how we can all be healthier, about things like the link between obesity
and sugar consumption. We’d like to reassure you that our drinks never, ever
contain any more sugar than the fruit that goes into them. And fruit is – exactly
as it always has been – natural, delicious and healthy.
innocent
was started with the aim of making it easier for people to do themselves some
good. Our purpose as a company is to make natural, delicious food and drink
that helps people live well and die old. Health is a priority for everyone, and
it’s extremely important to us. So, we welcome the debate. The more conversations
about how we can look after our bodies and get a healthy, balanced diet, the
better.
Worryingly,
only one third of adults manage to get the recommended 5 portions of fruit and
veg each day, and only 10% of teenagers. Getting more fruit and veg into people
of all ages is a key public health priority, and we’re proud that our products
are a handy and tasty way to help people towards their 5-a-day.
And to
reiterate, all of our pure fruit juices and pure fruit smoothies are made from
fruit. Just fruit. innocent smoothies and juices naturally contain the same
amount of sugar that fruit does; no more, no less. What’s more, our juices and
smoothies have a low GI level, meaning that the sugar from the fruit is
absorbed slowly.
Our smoothies
also contain fibre and vitamins just like whole fruit does. When you eat whole
fruit, it gets chewed up before it reaches your gut. We’re just doing that
squashing for you. (Not chewing. That would be weird.) Test results prove that
the fibre in the fruit remains intact after it’s been crushed and blended into
a smoothie, so it does the same job as it would in the whole fruit. A 250ml
innocent smoothie gives you 13% of your daily requirement of fibre, and 28% of
your daily requirement of vitamin C, and just one 150ml glass of an innocent
juice gives you 36% of your daily requirement of vitamin C.
We are
exceptionally proud of the positive contribution that our products make to a
healthy, balanced diet.
We agree that lots of people (including some of us here in Fruit Towers) would benefit from consuming less sugar. We believe it makes sense that you would cut down your biscuit, cake and pastry intake, start reading ingredients labels more carefully, and keep trying to get your 5 portions of fruit and veg each day. Government guidelines confirm that a glass of juice or one of our smoothies each day can count towards your 5-a-day. That all sounds sensible to us, both professionally and also personally.
Smoothies
and juices are good for us. Water’s very important too, and so is whole fruit.
We’re big fans of all of these things. Our drinks are made from good, healthy stuff,
and we promise they always will be.
