Thoughts from category: good business

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We know that people sometimes stop by our blog for some business inspiration and an insight into our entrepreneurial world. Well that and trying to win a stack of great CDs by finishing a random sentence.

Anway we thought we'd share some stuff with you that will save you a good few quid on going to expensive conferences. First up is our Rich (above) giving a bit of background on innocent. You may notice that he's got himself a bit out of sync in the video. This happens every now and again especially in Monday morning staff meetings, a good slap on the back normally sorts it out though.

Then the nice people at Thoughtful have been very, well thoughtful and posted up some webcasts from an thought provoking recent conference on business and sustainabilty. It includes some interesting thoughts from our friend Russell (a connoisseur of interesting things) talking about Wattson's and stuff.

Last but not least is another great set of webcasts from Little Big Voice organised by our friends at howies in the summer. Russell turns up again here (he's good at talking) along with our very own Dan.

our brand new 100% recycled plastic bottles


We've been working on the rest for a while. But today is when we can finally announce that we got to 100%.

Our bottles are now made from 100% recycled plastic
. It's a world first, and heralds a huge reduction in our carbon footprint. Here are some facts, comparing the new bottle's impact versus the old 50% recycled version:

  • 20% reduction in materials (we've made the bottle lighter)
  • 55% carbon reduction
  • 100% recycled content
  • 100% recyclable
  • 100% food safe

Next up, we're changing our label paper so that it's made from 25% recycled content and 75% FSC certified paper, and we'll be working on getting this better too.

Making our business better involves a series of steps. Sometimes they're small and almost unnoticeable; sometimes they're pretty big and have a large impact on the way we treat the planet. Today is one of the slightly bigger days, but we'll keep doing the small stuff too. We'll keep working on the rest, because we want to build a company that we can be proud of.

jim demetriou - a tribute


We don't have time to talk about the people in masks and capes, but we do want to let you know a little more about the man who isn't wearing a mask or a cape.

His name is Jim Demetriou and he was one of the first people to ever sell our drinks, via his company JD Foods. When we started out, Jim was pretty much the first wholesaler to sell our drinks, shipping them in his nicely refrigerated vans, and delivering them to all sorts of delis and cafes and foodie places all over London and sometimes further afield.

Indeed, this author remembers the regular Friday afternoon drive to visit Jim in Tottenham, where we'd settle that week's accounts (which involved Jim giving us a few quid) and talk about the weekend and other important things.

Without good people like Jim we wouldn't have got our business off the ground, so we were honoured when he popped into Fruit Towers this week, for the first time ever. It seemed like the circle was complete; like when the ghost of Yoda turns up by the campfire at the end of Return of the Jedi. A special moment. Thank you Jim.

But where did the moustache go?