Thoughts from category: ethics

knit 5, purl 2, sustainable living

So as you have probably noticed, it's that time of the year when we run the big knit - our campaign to help keep thousands of older people across the UK warm and healthy during the chilly winter months.

It's also that time of year when the days are getting shorter, it's only really warm if you're standing in direct sunlight with no wind, and you start thinking about turning on the heating again. During a visit to one of our suppliers we were asking them about the actions they take to use a little less and Chris told us about using wool from his sheep to make jumpers for the family.

Chris Glasspool - Gerber

It reminded me of the campaign run by Global Cool last year - 18 degrees of inspiration. Where they talked about really simple ways to stop wasting cash, look better (even lose weight) and reduce energy usage.

I think Rach from innocent watched their video.

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So if your knitting skills are honed from producing hats for our little bottles, perhaps consider trying a jumper (or in my case a scarf - I need to keep practising).


00:00:00:00 to 21 September

Today is 21 September, and today is Peace One Day. An international day of peace on which 88 humanitarian activities will be carried out in 31 countries across the world. Including life changing work such as the World Health Organisation vaccinating 200,000 people in Afghanistan and launching a Polio campaign for 8 million children.

To show your own support, and celebrate Peace One Day, just do any (or all) of the below things.

1: Simply spend the next 3:46 minutes watching the above short film.

2: Join innocent & Peace One Day's Wall Of Peace and invite as many friends as you can to do the same.

3: Add a Peace One Day Twibbon to our twitter profile picture for the day.

4: Sign up for front row seats at tonight's Peace One Day celebration concert at 8pm tonight.

"If you build a house, you start with one brick, if we want to build peace, we should start with one day." Jeremy Gilley

peace on your computer screen

Next Tuesday 21st September is Peace One Day. To mark the occasion you could do a few things for peace. You could watch the webcast of the Peace One Day 2010 Celebration from 8pm GMT including an exclusive high quality stream of the Peace One Day concert from Paris and live presentations. You could join the innocent and Peace One Day wall of peace and encourage as many of your friends as possible to do the same. Or you could find a limited edition innocent and Peace One Day smoothie in the shops and wear your free badge with pride for the whole day.

Or you could do all three, watch the concert, join the wall, get the smoothie and badge.

waste not want not

So last week we told you about our quest to gather some positive stories about actions people are taking to reduce their carbon footprints.

This week we focus on waste. Did you know that UK households produce 106 million tonnes of waste each year? And 8.3 million tonnes of this is food. A lot of the time the food has to be thrown away as we simply bought too much and didn't get through it all (easily prevented by not going to the supermarket when you are hungry...). Biodegradable matter in landfill (food, paper, garden waste etc) produces methane when it breaks down, a powerful greenhouse gas (25x worse than carbon dioxide).

So what are people in Fruit Towers doing to tackle the rubbish bin...

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Sustainability Lou sets a fabulous example by planning her weekly shop so as not to waste any food - although she did admit to the odd bit of lettuce going astray.

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Clover not only works hard on finding recycled packaging for innocent products but when she is at home she recycles all her garden and food waste.

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Annabel has bought herself a lovely shiny new composter (although a little less shiny now).

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Fliss has ensured that her bunnies need not feel guilty - their droppings (a much nicer word than poo) go into the composter.

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Dave keeps a beady eye on his housemates to make sure that they are doing the right thing at the recycling bin. Dave sits opposite Sustainability Jess and Sustainability Lou - so he really should know what he is doing.

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Apparently Alan thinks recycling is fun - I got the impression there was some sarcasm being expressed, but I ignored it as long as he keeps recycling.

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Julia has committed to improve her recycling performance, although to be fair it sounded like she was already pretty good at it. Always striving to improve seems to be a common trait in the finance team, must investigate that further sometime.

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Charlie makes sure that she buys recycled loo roll - after all we need to buy the products that are made with all the materials that people recycled (with no market for recycled products the economic argument for recycling goes out the window). That's one of the reasons we use 100% recycled plastic in our bottles (and it halved the carbon associated with the bottle).

Want to know more about what to do with waste? Look here or some ideas to reduce food waste. Got a bit of left over smoothie? You can make some nice cupcakes.

Hopefully some food for thought.. I am off to find a composter for my shiny new garden.

join our wall of peace

When we first started blogging back in 2006 we mentioned Peace One Day in a very early post. We've always been very big fans of Peace One Day and their founder Jeremy Gilley's simple but inspiring vision of "if you build a house you start with one brick, if we want to build peace why not start with one day?".

So this year along with the return of one of our most popular recipes peaches & raspberries we're helping to spread the world of Peace One Day by making a limited edition Peace One Day smoothie. Look out for them in the shops and wear the free badge that comes with every little bottle with pride.


And you can help to spread the word of Peace One Day too by simply joining our innocent wall of peace website in a couple of clicks here and then telling all your friends.


Here's to Jeremy and his small team and their ongoing mission of peace.