Thoughts from category: B Corp

don't stop b-lieving

Since innocent was founded in 1999, we’ve pushed ourselves to do business in the right way. Often the right way wasn't the easy way but we never gave up or compromised our values. That’s why we are where we are today: prouder than we’ve ever been of what we stand for.

We're proud to be a B Corp.

Last year, we officially put our ways-of-doing-things where our mouth was and started the rigorous application process to become a B Corp. B Corps are an ever-growing group of businesses from around the world who, like us, believe in doing business the right way. We're really proud to say we got certified at the first attempt. We've always been kind to people and the planet, but now we're a B Corp it means we're part of something bigger. With us all working together towards the same goals, we can have a much bigger impact. It's really exciting.

We've carved the B Corp logo into a watermelon, because we can.

Now that we’re a proper, certified B Corp, we'll continue doing business in the right way, and lead the way for others to follow, just as we’ve always done. We want to use business as a force for good, not greed. As a business, we need to make money, but we don't want to do it at the expense of others, or at the expense of this fine planet of ours. 

It's a big job, but it’s a very important one, and we don’t want to mess it up. Find out how you can get stuck in and help businesses like us B the change here.

some exciting news


Today is a very proud day at innocent, as we announce that we have become a B Corp, joining a rapidly growing number of companies around the world that are committed to being a force for good.

One of our smoothies standing tall and proud next to the B Corp logo.

But what is a B Corp?

Well, to become a B Corp, companies are assessed and audited, and have to meet rigorous standards of social and environmental performance, accountability, and transparency.

At innocent, we’ve always tried to do business the right way, behaving sustainably, making it a great place to work, giving 10% of our profits to charity and sticking to a strong code of ethics. But having an independent body scrutinise whether we’re actually doing it well means that we can be reassured that all of our efforts since 1999 have been worth it.

Becoming a B Corp is more than just getting a certificate (but we did get a very nice certificate). We are joining an important movement of companies and their employees – one that wants to shift the purpose of business from greed to good. Our business has a duty to step forward and prove that it can act truly responsibly, not just with the narrow mindset of profit above all else, but with a genuine commitment to all of the people we set out to serve – the people who work here, the people who drink our drinks, and the planet upon which we live and do business.

We are very proud to stand shoulder to shoulder with 2,500 fellow B Corp certified companies from all over the world. Some of these are our competitors, to whom we will happily open the doors of our business to, to share best practice, and from whom we hope to learn how to make innocent a better company to work for and work with.

And we encourage anyone to have a proper think the next time you're shopping: are you buying from a company that is certified as a B Corp? Are you spending your money on a product or service from a business that stands for something truly good? And could you even encourage the place where you work to think about becoming a B Corp?

We hope you can. Join us and become part of the movement to B the change.