Thoughts from category: awards

yellow pencil

Our creative team won a pencil at the D&AD Awards last week.


The D&AD (Design & Art Direction) Awards are like the Oscars of the design and creative industries. Except you win a pencil, not a gold statue.

Yellow pencils are recognised the world over as a symbol of true creative achievement. And after 11 years, we finally won one in the Writing for Design Category for our most recent big carton labels.



Dan, Ben and I got to go on stage, meet the president of D&AD and shake Jimmy Carr's hand before getting our pencils.


It was a total team effort which was celebrated long into the night (and well into the next morning for Ben).


Big thanks to the jury for taking the time to go through all the entries so thoroughly and to all the folk at D&AD for such an excellent evening.


Pencils proudly in place.

pick of the packaging


Vice Admiral T. R. Cardboard-Box, Sir Reginald Bubblewrap, Lady Margaret Cell'Ophane - oh yes, the great and good of the packaging world were all out in force last week for the annual UK Packaging Awards.

The glitzy ceremony was held in the Grosvenor Hotel in London and we picked up the rather heavy, slightly sharp edged yet nonetheless coveted award for 'Brand Client of the Year'.

Nice award

Beating off strong competition from Apple, Proctor & Gamble and Coca-Cola, we won in recognition of our 100% recycled bottle, our quest for sustainability, our all round packaging design and for being the brand most people would like to work with.

Which is always a nice reason to win.

John Inverdale presented our Jaqueline and Simon with the award, confessing in hushed tones he had 'literally millions' of our drinks at home.

John inverdale

No favouritism there then.

here’s a question for you...

Do you think the following item is:

a) A tool for working out where we get our fruit from
b) A really fancy cheese plate
c) The Barclays Green Leaders in Business Award trophy


Yep, it’s C (we know the silver plate at the bottom gave it away).

This week has been a great week - not only did the sun shine for about 15 minutes on Wednesday, but we also won a Barclays Green Leaders In Business Award. The awards were designed for British businesses to demonstrate how they are addressing the global environmental challenges we all face through the use of new processes, technology, products and services.

We really liked the philosophy behind these awards as it was about proving that sustainability and being a successful, competitive business can go hand in hand. Becoming a sustainable business is something that we passionately believe in and all of us are committed to delivering our sustainability goals.

We know that there isn't always a perfect solution but there is definitely always a better one and we’re not afraid to work hard to achieve our goals. As the old saying goes, if at first you don’t succeed – keep trying until you do. It's been a really busy year on sustainability for us so far. We've been working on:

  • Getting our pineapples from Rainforest Alliance certified farms - The first pineapple farms in Latin America were certified at the end of 2007, and we took the first delivery of certified pineapple earlier this year.
  • Rolling out our own set of minimum standards for sustainability with our suppliers which cover all relevant social and environmental issues.
  • Introducing a brand new label for our bottles made from 25% recycled paper and 75% paper from forests that have been certified by the Forest Stewardship Council.
  • Reducing the amount of paper used in our kids’ wedges and 1L carton by 10%.
  • Introducing key performance indicators for all our production, packaging and logistics suppliers to drive forward continuous improvements in the areas of energy, water and waste.
  • Whilst we’re immensely proud of the work we’ve achieved so far, we know we have a long way to go, and the journey never really ends.


Sustainability is always a process of constant improvement to ensure that we are running the business in the best way possible and that we make the most responsible choices as we grow. Every day we are looking for new ways to become a more sustainable business and encouraging our suppliers to do the same. Our plans going forward are to make the step change from ‘greening’ our current business model to what we are calling ‘advanced sustainability’ (until we think of a catchier term). Basically, we want to challenge everything about our business to make sure we’re doing everything that bit better.

In terms of this award, we were up against some pretty tough competition so we are extremely chuffed that we won. A big thanks to the judging panel for picking us as a winner, to our suppliers for working towards our sustainability goals with us, and to everyone who works at innocent for doing their little bit.

Right, where's the cheese?

football was the winner

Ladies and gentlemen, please meet the Goldfork Toads, innocent's very own all-conquering five-a-side team.


They won the cup (pictured in Ed's hands, above) and the story goes like this:

"Last night innocent’s own Goldfork Toads footy team won the league. A freak set of results, involving fete helpers Sister Sledge actually winning a game, conspired to hand the mighty Toads the cup after they themselves smashed their opposition 8-2.

The dramatic finale was a fitting close to a season where the Toads had scored a total of 75 goals and finished with the highest goal difference in all of Chiswick. There were highs and lows, lefts and rights but despite Ops Matkinson’s fabled touch in front of goal, Oli utilising his kick boxing skills, Andrew W top scoring while the keeper, Giles C getting sent off in nearly every game, Jim (aka Tony Yeboah) going on holiday for most of the season and Ed G returning 1 goal in 10 games the toads fell out on top.

The trophy was presented by Greg, the guy who collects the money at the end of the match. The winning keeper Andrew W said ‘I can’t remember the last time a saw a trophy that big, pet’. Greg followed with ‘never before have a side been so happy to win the Chiswick 5-a-side league division 3 title. It’s concerning’. "

Now that, I'm sure you'll all agree, is what sport is all about.