Thoughts from author: Louise Adams

new bear friendly cartons

We are delighted to say that from the end of this year, our big cartons will be made from 100% Forest Stewardship Council (FSC) certified card. In May 2009 the card in our kids wedge cartons moved over to 100% FSC too, so now all of our carton family is officially tree (and therefore bear) friendly.


Certification ensures that the paper comes from forests that meet high environmental standards, meaning forest workers are treated fairly and the forestry company invests in ensuring the forest is there for the long term. If you want to read more about the great work of the FSC click here.

And in the meantime, save a bear, buy a carton.

don't lose your bottle...

...instead, make sure it ends up in a recycling bin. We know you're good like that anyway, which is why we're going to share with you a small insight into what happens on the journey of your bottle becoming, er, another bottle after you recycle it.

The people at Recycle week made this little video to show that journey. We hope you have been even slightly inspired to find more ways to recycle more of your stuff during this week. We all certainly have:

  • Dave M promises to make sure he always puts his teabags in the compost caddy
  • Mark G promises to take his old heated straighteners down to his local recycling centre
  • Rach promises to stop putting the margarine tubs in the plastic bottle recycling bin

So while it's over and out from the Recycle week team, don't stop the magic. Keep on recycling.

trees get a year off

It turns out that since we introduced our 100% recycled plastic bottle back in 2007 we have saved over 2,500 tonnes of Carbon (CO2 equivalent). For many of us that figure doesn't mean much, but take our word for it, we are better off without all that kicking about in the atmosphere.

To put it into perspective, that is the equivalent of everyone who works at fruit towers' personal carbon footprints for a full year added together. 12,000 trees would need one whole year to remove that amount of carbon from the atmosphere. See? It's loads.

Large tree

So when you look at it that way, we've sort of given a big forest a year off from cleaning up the air. The trees can kick back, watch all the world cup games (even the afternoon ones) and generally focus on growing leaves and photosynthesis and other tree stuff.

auntie can help

Seeing as it's Recycle Week, the people at Recycle Now have enlisted the extra special help of their Recycling Agony Aunt to help with any electrical dumping issues you might be having.


If things have gone off the boil with your old kettle or it's over (finally) with your Sega megadrive, then Aunty can offer you a word to the wise. Just click here to ask her advice.

When it comes to recycling the packaging form our products, we're doing OK overall. If you're not sure on how to recycle each product, then take a look here.

In terms of our veg pots which currently aren't widely recyclable, you can look here for a small update, fresh from the clever folk at WRAP. Or maybe fill it with jelly for your very own jelly Mould 'n' Hold (TM pending).

Recycle Week

Hello. This week is Recycle Week. Recycle Week is an awareness campaign designed to boost national recycling rates in the UK, brought to you by the lovely people at WRAP and we've brought back our recycle dude to show our support. You may have spotted him on bottles of our mangoes & passion fruits, strawberries & bananas and our apples, kiwis & limes smoothies this month.

Recycle mango

We work quite closely with WRAP on a number of initiatives to reduce our packaging and waste impacts, so we jumped at the chance to support them during Recycle Week. We also wanted to take a moment to remind everyone that our bottles are made out of 100% post consumer recycled plastic, so we need you to keep recycling so that we can make more of them.

We will be posting Recyle Week blog posts throughout the week, but if you want a bit more info in the meantime check out this page.