Thoughts from author: Joe at innocent

fruit fight

We were having a debate in the kitchen the other day. If all the fruit in the world got a bit lairy and had a scrap, who would win? And who'd be knocked out first round? Unable to agree which fruit was the 'ardest, and which fruit was the weakest, we thought we'd ask the nice folk that follow us on Twitter & Facebook for their opinion.

Here's a selection of some of the things people said.

Warning: these pictures contain a blend of bad jokes and utter nonsense, and don't contribute in any way to your five a day.

Happy Friday.

#fruitfight banter

#fruitfight banter 2

ramblings about riding

Sometimes you get days when you get on your bike, ride for ages, and think you could keep going and going.

Hopefully next Sunday is going to be one of those days for our very own Mr Ed and his girlfriend Lizzie (pictured here at last year's Thriller video shoot looking fractionally less attractive than they do normally). They're heading off together from Shepherd's Bush to ride 2,500 miles across Europe to Istanbul, and raise a lot of money for a good cause in the process.

Training has consisted of eating loads of peanut butter and marmite sandwiches and cycling around West London with books weighing down their panniers. If you'd like to follow their progress (and pain) over the next two and a half months they'll be updating their own catchily named blog:

Good luck and God speed, Mr Ed and Lady Lizzie. We'll be thinking of you.

I can't go for VAT

For the last few years we've been campaigning to get VAT removed from fruit smoothies. We don't think it makes sense that the government taxes people on something healthy, like our drinks, when food like pizzas and doughnuts aren't taxed. In fact, fruit isn't taxed, but our smoothies are - when all they contain is fruit. Weird.


So we've been scratching our heads with confusion this morning as the government has decided they will continue to charge VAT on fruit smoothies. Ultimately, if the VAT charge was reduced, we could pass the saving on to our drinkers.

We don't want to sound like we're throwing our toys out of the pram here (we probably shouldn't be in a pram anyway - we're fully grown), but if they're going to spend millions of pounds encouraging people to eat more fruit and veg, shouldn't they be making it easier for us to eat more healthily, not harder?

fancy working here as a people's champion?

People's champ
We have a vacancy here at fruit towers, and it's a very important vacancy.

Each week, lots of our drinkers get in touch with us. Nice folk that we are, we like to get back to them, and we have a team of people's champions here dedicated to doing just that. We need a new person to join this team.

We're looking for someone who is passionate about innocent. We're looking for someone who can write brilliant emails. We're looking for someone with a lovely phone manner and bucket loads of creativity. We're looking for the lid to the milk, it was just there a minute ago (how does it always do that?), but that's beside the point.

If you think you've got what it takes to be the champion of all of our consumers, then find out more and apply here. The closing date for applications is 8th November, and we're looking for the best of the best. Good luck.