Thoughts from author: dan

know anyone who can communicate?

This blog seems like the best place to be talking about a particular new job opening at innocent, our new Media Planning and Communications Manager. For the right person, we think it's going to be a very special opportunity - a chance to shape the way that we communicate.

Richard (co-founder) describes it thus:

"I'm looking for a person to come to work at innocent as our media and communications expert. It is a role that is both wide and deep - it encompasses both being manager of our existing 'house media' channels i.e. managing our in-house PR resource, our digital platforms and team, and our healthcare professional communications, and also being the person working with our media agency and brand managers to determine the best use of our media money - working out what we should be spending on what and how, covering everything from emerging media to old school telly and everything in between."

Stuff that this person will be doing:

  • Communication planning and execution
  • Creative development in a commercial context
  • Understanding digital and health communications
  • Managing people (three of them, all very smart)
  • Project and cost management

Some other stuff...

This person will report into our Marketing Director (Thomas - a lovely man) and we need applications by 25th September, please. No recruitment agencies please (we're looking after this one ourselves).

The full job ad is now up on our vacancies page. And you can have a look at the application process here.

Good luck.

a late tenth birthday treat

We celebrated our tenth birthday last Tuesday, but saved something special for this week. Eleanor, one of our recipe inventors, has come up with a celebratory smoothie recipe, and we thought we'd share the recipe, complete with a few pictures of Eleanor at work. Over to you, Eleanor...

"So the idea behind this smoothie is to use lots of the different healthy ingredients that we have included in our smoothies over the past 10 years: strawberries, raspberries, blackberries, blueberries and pomegranate, and of course the trusty banana, some apple juice and some orange juice. We also wanted to add a twist by adding the ice cream float, and making the ice cream out of our yoghurt, vanilla bean and honey thickie.

The following recipe makes 2 good sized glasses of smoothie.


  • Half a banana (chopped)
  • 150ml apple juice (of if you have a juicer you could juice your own)
  • 50ml orange juice (squeeze your own or use ours (of course))
  • 6 strawberries
  • 6 raspberries
  • 6 blackberries
  • A small handful of blueberries
  • The jewels from half a pomegranate (I find the end of a teaspoon works well to get the jewels out)
  • 1 bottle of yoghurt, vanilla bean and honey thickie (or good quality vanilla ice cream/frozen yoghurt if you don't have an ice cream maker)

Pour the bottle of YVH into an ice cream maker and switch on until the thickie has frozen. Stir and place it in a freezable container, then pop in the freezer until set.


Put the banana, apple juice, orange juice and berries into a blender (not the pomegranate) and whizz for 30 seconds until smooth. Pour into 2 glasses.


Put a scoop of ice cream on top of each glass, sprinkle with the pomegranate jewels and serve (the candle is optional).


an innocent & investment Q&A

After we announced last week that Coca Cola have bought a minority share in our business, lots of you got in touch via our blog, twitter, facebook, email and the banana phone with a whole host of questions - ranging from why we'd done this through to what that means next for innocent.

The things that people were most interested to hear were:

  • innocent remains a standalone business, and will continue to be led by Adam, Jon and Rich, the three guys that set up innocent. Coke have a minority investment only and are not involved in the running of the business.
  • We're going to continue to do what we've always done - making natural healthy food and drink, produced sustainably and supporting charities in the countries the fruit comes from.
  • The money raised is being paid into the business (not to the shareholders) to fund our expansion into Europe and so we can launch more natural healthy products.

But we thought it’d be useful to set up a Q&A section on our blog to answer some of the most commonly asked questions you’ve been asking by putting them to Rich (one of our founders) and filming his responses.

You can watch them in the little video clips below and as ever, feel free to post your thoughts as comments.

Why did you have to raise funds - couldn't you just have stayed as you are?
Why did you choose Coke as your investor?

How much do Coke now own?

Does this mean that some of the profits from innocent now go to Coke?

Do you really think you are going to be able to influence Coke's thinking?

Who is now running innocent and what will Coke's involvement be?

Isn't this deal against all that you stand for?

Are you now going to change the way you talk and act as a business?