Thoughts from author: Clemmie Nettlefold

get the marigolds on

We're celebrating our 15th birthday this year.  Since we started innocent, we've managed to serve over a billion portions of fruit and veg to people all over Europe.  Which is a lot of chopping, mashing and muddling (not to mention the washing up).  


So we thought we'd have a bit of a rest and let some of our most creative friends loose with a set of colouring pencils and a special golden smoothie bottle to see what they would choose if they were in charge of our smoothie labels.


Here's what the geographical genius that is Alex Mathers came up with


we're celebrating (still)

15 years ago, three friends from uni decided they wanted to create something that would make it a little bit easier for people to do themselves some good. They quickly hit on the idea of smoothies; delicious fruit drinks made from nothing but crushed fruit and juice.  And lo, innocent was born. 

Our labels have been the thing that people have fallen in love with over the years, and something we’re really proud of.  It’s also something we’ve always kept very close to our hearts, but we thought our 15th birthday would be the perfect time to hand over the crayons to some people we think are pretty creative too.

Over the 8 days we’ll be sharing our favourites with you – along with a fact or two about innocent from the past 15 years.

Here’s the very first one – from the stupendously stylish Mademoiselle Robot