Whether they’re foraged at a pick-your-own, served with a side of cream at the
tennis or crushed lovingly into our drinks, they’re pretty delicious. To make
sure that only the finest fruit makes it into our recipes, our berry team
travel to sunny Southern Spain every April to see for themselves how our fruit
After several years of buying Spanish
strawberries, we’ve managed to build our very own innocent supply chain in the
region. This ensures that only the farmers who grow their strawberries
sustainably – the innocent approved growers - are able to supply the fruit for
For the last 5 years, we’ve been
working with farmers in the region on a project to reduce the amount of water
used to grow their strawberries. The
project has been so successful that we’re now sharing the findings with other
farmers in the region, and have made a short film about it (which we’ll be
sharing very soon).
We are very fussy about which
strawberries make it into our drinks – we only use the very best and tastiest.
We are so fussy that we even have a special label that our growers stick on the
pallets to show which strawberries have the special innocent stamp of approval.
During their visit, the berry team
look at lots of different areas of the strawberry growing and picking process;
from the big stuff, such as making sure that workers have decent accommodation
and food and water throughout the day, to making sure the trays that the strawberries are harvested into are super
We will keep striving to make sure
that our strawberries, and the people that grow them, are well taken care of
because sourcing delicious fruit ethically is at the heart of the way we do
things here at innocent (and always will be).
And at the end of a long day, it’s
great to see we can source the best strawberries while working on protecting
the environment too.