Thoughts from category: around fruit towers

stop press

We’ve had a lot of firsts here at innocent over the years: the first time we made a smoothie, the first time we sold a smoothie, the first time we found a Pritt Stick mysteriously stuck to the ceiling of the first floor for no apparent reason. Somehow, though, this first feels even more special than all of the others.

This is Ollie S 

Ollie S

He’s been with us at Fruit Towers for about a year and a half now, and when he’s not busy working in our supply chain team he likes nothing more than to cycle around the place. He prefers to cycle to work if at all possible to save the scrum of the early morning commute on a busy train, and this is all well and good except that Ollie S is quite an important man. So important in fact that he frequently has to go off to business meetings to represent innocent. The problem that Ollie's been finding is that, if he wants to cycle into work on the same day as his important business meeting, he has to stuff his respectable work shirt that he reserves solely for meetings into his rucksack, instantly creasing it. If he doesn't want a creased shirt, he has to commute into work on the train, which as we’ve already covered, he doesn’t enjoy very much.

Quite the pickle, we’re sure you can agree. It was starting to get Ollie down a bit – he’d find himself either feeling a bit sluggish from a lack of morning exercise; or a bit embarrassed when he'd turn up to one of his frequent and important business meeting with a rumpled shirt.

Not one to roll over and accept the situation in which he found himself, Ollie came up with an ingenious plan. He tirelessly lobbied the Powers That Be here in Fruit Towers, and after months of negotiation, bargaining and good old fashioned whining, we can now officially confirm that for the first time ever we now have our very own office iron and ironing board. When we interviewed Ollie he confirmed that he spent £17 on the ironing board and £15.92 on the iron. He could have bought a slightly cheaper iron but decided to splash out for the all-important ‘steam’ setting. When asked about the impact he thought the iron and ironing board would have on the morale of the employees of Fruit Towers, he modestly proclaimed that he thought his purchase would “change everyone’s lives for the better.”

Here’s a photo of our office angel Katie LD holding and enjoying the new iron

A momentus day, we're sure you'll agree. So bravo, Ollie S. A true trailblazer of our time.

£98,000 for a big yellow bear

You might remember that last year our co-founder Rich (on the left in dashing pink-purple trousers) led a BBC3 series called Be Your Own Boss, in which he tried to uncover and support a new wave of British entrepreneurs. 

At the very start of the series he gave 500 budding entrepreneurs £100 each (of his own money) and challenged them to come back a week later with a profit. They did, turning Rich's initial £ 50,000 investment into £98,000. 

Rich, along with Adam and Jon (his fellow co-founders) decided to donate the money to BBC Children In Need, which earnt us a visit from Pudsey Bear himself. We asked the boys to hold their cheques up nice and clearly but it turns out that being around a 7' giant yellow bear makes following simple instructions impossible. 

Our thanks go out to all of those people involved in raising the money, and to BBC Children in Need for doing such amazing work.

prehistoric rocks

...or so it seems.

Say hello to our Dinosaur friends, spotted in Fruit Towers c. 2013.

1) Thesaurus (found by the books on Floor 4)

The dino on floor 4


2) IT Rex

IT rex


3) From left to right: Pat the Apatosaurus (oh yes), Steve the Stegosaurus, Tony the T Rex

Tony steve and pat


4) And finally, Jurassock Park (the unseen footage)