Saturday 19th Feb, 2011.
For many, this will go down as the day when it rained a lot, or as the weekend where they had a particularly tasty croissant for breakfast.
But for me, Sat 19th Feb will be marked as my favourite day at work. Ever.
A few weeks ago, we blogged a post inviting people to come along to a special film makers' workshop here at Fruit Towers. 60 soaked, but surprisingly chirpy, budding film makers came through the doors of the Towers on Sat for a very special workshop with Ben Wheatley - film director, funny man, and chap who made our advert.
With beanbags and biscuits, and a Wizard of Oz style presentation from up on the balcony, Ben shared some of his top tips for film making, ranging from how to use storyboards effectively to the importance of time management in directing.
We'll let you into a secret...the number 1 rule of film directing?
Never, ever sit down.
In the afternoon, our budding film makers were set loose to create their own 30 second mini movie superhero movie, armed with Ben's tips and a no expenses spared* film makers' kit.
*this may not be strictly true
They looked up for the challenge, so we threw in additional angle of artistic opportunity/anguish and gave them each a genre or theme for their mini movie, ranging from slasher horror to circus chic.
They spent a bit of time brainstorming...
...and then the magic started to really happen as the gaffa tape came out, the fishwire was attached, and a selection of Fruit Towers' finest random props were put to excellent use.
The result? 9 truely excellent films watched with lashings of popcorn that had us in stitches.
Check out some of the results, and find out how you can get involved in our mini movies competition here.
Thanks so much to those of you who came down for the day. We'll be smiling about it for a while to come.
We’ve made a new advert for the telly, featuring a superhero smoothie bottle, who flies around saving people from those perilously peckish moments between meals (especially relevant in January, with all of its resolutions). Take a look at it here...
Here's our new telly advert that's on the box at the minute. It's probably not the first to feature a rabbit, we've made two in the past alone. But it might be the first to feature twitter. At the very least a rabbit requesting a tweet. You can follow innocent here if you're into tweets, and the rabbit here.