Today is a very proud day at
innocent, as we announce that we have become a B Corp, joining a rapidly
growing number of companies around the world that are committed to being a
force for good.
But what is a B Corp?
Well, to become a B Corp, companies
are assessed and audited, and have to meet rigorous standards of social and
environmental performance, accountability, and transparency.
At innocent, we’ve always tried to do
business the right way, behaving sustainably, making it a great place to work,
giving 10% of our profits to charity and sticking to a strong code of ethics.
But having an independent body scrutinise whether we’re actually doing it well
means that we can be reassured that all of our efforts since 1999 have been
Becoming a B Corp is more than just getting a certificate (but we did get a very nice certificate). We are joining an important movement of
companies and their employees – one that wants to shift the purpose of business
from greed to good. Our business has a
duty to step forward and prove that it can act truly responsibly, not just with
the narrow mindset of profit above all else, but with a genuine commitment to
all of the people we set out to serve – the people who work here, the
people who drink our drinks, and the planet upon which we live and do business.
We are very proud to stand shoulder
to shoulder with 2,500 fellow B Corp certified companies from all over the
world. Some of these are our competitors, to whom we will happily open the
doors of our business to, to share best practice, and from whom we hope to
learn how to make innocent a better company to work for and work with.
And we encourage anyone to have a
proper think the next time you're shopping: are you buying from a
company that is certified as a B Corp? Are you spending your money on a
product or service from a business that stands for something truly good? And
could you even encourage the place where you work to think about becoming a B
We hope you can. Join us and
become part of the movement to B the change.