Since innocent started, we’ve had a mission to leave things better than we find them. We know that, as a business, we have a responsibility to do right by the planet and the people in it. So, while we’re not perfect, we go some way towards helping the people that need it most by giving 10% of our profits to charity. Most of that money goes to the innocent foundation which exists to help hungry people, and has so far funded 65 projects around the world.
A year ago today the innocent foundation donated £50,000 to Oxfam to help people affected by the devastating earthquake in Nepal. Nearly 30,000 people were injured or killed, and hundreds of thousands more were left homeless and cut off from supplies. The money the foundation donated meant that 3,128 households could buy seeds and tools to help them restart the kitchen gardens and farms that had been destroyed. The money also helped local traders and store owners get back on their feet.
Photo credit: Maheshwor Rijal/Oxfam
The innocent foundation’s donation to Oxfam was our first project in Nepal, but it won’t be our last. The foundation has just begun a longer term project in the remote Himalayan mountain villages of Nepal working with a charity called PHASE Worldwide. The foundation’s project with PHASE is focused in Mugu in the Midwestern region of Nepal (which is a 2 day drive followed by several days walking from the nearest town). During winter and monsoon months the road is often cut off due to snow or landslides.
The project will help the people of Mugu to grow more food, and provide them with health education for the next 3 years. We’ll be sure to keep you updated on its progress.
We’d just like to finish by saying that we can only donate money to the innocent foundation because you guys buy the things we make. We literally couldn’t do it without you. So thank you for making this possible.