The construction industry has been using music to subliminally advertise itself for years.
It all started with MC Hammer and Nine Inch Nails back in the 80's and has been unstoppable ever since. Think about it – we've had songs about timber, titanium, wires and gold (diggers). Then you've got rooms without roofs, ceilings that can't hold us and houses that, if things go wrong, we should knock down. And is it a coincidence that there are whole genres of music called metal and garage?
But maybe we're being paranoid. We're sure Katy Perry's new track 'Untreated Lumber' is really catchy.