battling each other for a greater good

We like to think we’re already pretty responsible but we know we can always do better. That’s why we’ve teamed up with DoNation to find out how we can make more of a difference here in fruit towers and in our not-fruit towers homes too.

DoNation know that it’s difficult to get people to change their behaviour. If it was simple then we probably wouldn’t have to worry about climate change. So, to help make it easier, they’ve appealed to something that’s definitely going to get to us. Our sense of competition.

They’ve challenged us to lower our C02 rates by splitting us up into floors and seeing who can save the most. It’s the sort of thing we live for, to be honest. Floors, 2, 3, 4, and 5, as well as our international offices, all locked in an eternal battle to claim the crown of sustainability. Allegiances will be formed, inter-floor friendships will be tested. There can be only one winner (besides the overall well-being of the planet).

We’ve all made pledges to lower our own personal C02 contributions. Some of us are going to start cycling to work, others will cut their shower time to just four minutes. Pledges have been made to cut back on the amount of meat eaten or to change entirely to LED lights at home. Even taking the stairs rather than the lift can help. All small things that on their own wouldn’t do much good but, when combined, add up to something really significant.

On our first day we’d made 441 pledges, amounting to a massive 17,792kg of C02 saved over the course of a year. Or, to put it in fruit terms, 230,450.9 bananas worth of carbon. According to DoNation, this is the most pledges any company they’ve worked with has made on their first day. We’ve been unbearably smug about that all morning.

Over the next few months we’ll be doing our best to do what’s good for the planet and, at the same time, get the added joy of trying to beat our colleagues. It’s win-win, really. We’ll keep you posted on how it goes.