Thoughts from January 2015

The Big Knitter

First off, we want to start by saying a massive thank you to you lovely lot for knitting us a grand total of (drum roll please....a louder drum roll please...a Phil Collins style drum roll that just keeps going...) 862,763 hats for the Big Knit. That is magnificent. You're all amazing and we can't wait to get the little beauties on our bottles in February. Celebratory fist bumps all round.

But, if you didn't manage to knit us a hat for our Big Knit campaign then never fear, there's an opportunity for redemption in the shape of our Big Knitter

Knit us a virtual hat and share it on Facebook or Twitter to raise 10p for Age UK and help keep older people warm this winter. 

Easy peasy.

Passive aggressive dishwasher training

Passive aggressive notices like these have been popping up in the kitchen this week:


We think you'll find that we always later, rinse, repeat before loading our dishes, thank you. We certainly never open the dishwasher, see that everything's clean, look around shiftily and close it again quietly. We certainly never, ever use the counter as leverage so we can use our full body weight to shut it after we've put a few extra plates in. Whoever does those things is a monster. Absolute monster.

January survival guide

As a new year dawns, it can often feel as though everything's turning on you. Adverts before Christmas telling you to relax and treat yourself are suddenly having a go at you for daring to eat carbohydrates and the colleague whose desk drawers could always be relied upon for an illicit 11am treat now exists solely on liquidised lettuce leaves, shrieking in the face of anyone who questions them that 'they've never felt better'. It's tough, but don't worry - Kriss Akabusi is hear to help.

And *SHAMELESS PIECE OF JANUARY-RELATED MARKETING AHEAD* our super smoothies are crammed full of good stuff and are just the thing to help you show winter who's boss.

innocent super smoothies


So, you know, buy one if you want?

Nailed it.

Auntie Mabel

This week Flora (aged 3) and her Dad (aged 35) decided to take a creative approach to their post-Christmas mountain of recycling by turning one of their empty smoothie bottles into a new family member. 


They call her Auntie Mabel, and she comes complete with a furry hat, a handbag, and a rather fine pair of nostrils. Well done for thinking outside the box, you two – all she needs now is a pince-nez and a string of pearls and she'll be ready to attend the matinée.

New Year, New You?

Congratulations - you have successfully made it to 2015, the year that Back to the Future promised will spawn life changing inventions such as self-tying laces, hover-boards and Jaws 19. Basically, it's going to be a good'un.

It's that time of year when we all look back at the year just passed and see only a graveyard of broken promises and a pool of shattered dreams. Or, you know, we think about how delicious that jumbo sized Toblerone was but how we got out of breath getting up off the sofa. 

Whether you're resolved to get fitter this year, ring your mum more often or successfully become 59% robot, we say very good luck to you - we reckon you'll nail it. However, if you're still undecided as to what you'd like to do better this year, we've created a handy little guide to help you set some realistic (and unrealistic) goals for 2015.


If you need us over the next couple of weeks, we'll be running backwards up a mountain somewhere. Or on the sofa watching Celebrity Big Brother. One or the other.