Our juice is really very tasty. We've made some new TV adverts that show the lengths we go to to make sure every single carafe of innocent juice tastes as delicious as possible. And great lengths they are too, involving bows and arrows and hand-turning mangoes and all sorts. It's all about finding the very best fruit we can find.
You can watch the ads, and learn a bit more about how we get our juice so tasty, right here.
On a topical note, you may also have noticed some stuff in the papers about an EU shortage of Alphonso mangoes. We do use Alphonso mangoes – they’re the tastiest – but the ban doesn’t affect us, because it only refers to whole mangoes. The mangoes we use in our drinks are crushed in India when they’re nicely ripe, and shipped over to us as puree (like all of our fruit, our mangoes are never, ever air-freighted).
We work with our mango farmers to help improve their livelihoods. In fact, we've just finished the first phase of a project with a group of farmers to improve their yields, income and environmental impact. So far the results are amazing. We’ll be working with them even harder now, as many are small family-run farms that sell both whole fruit to the international market, and crushed fruit to us. We want to make sure our mango growers can continue growing as many mangoes as they can for as long as they can, and we want the mango market to remain as healthy as - well, as mangoes.