it's time to head back to the classroom

Time to pull your socks up, dust off your pencil case and practise your best handwriting.  

To get the new term off to a good start, we’re popping 3 limited-edition alphabet magnets in to all our boxes of kids’ drinks.  

To celebrate, we’re also challenging 26 brilliant bloggers to become our innocent alphabet champions.  Each day, one of them will celebrate one of the letters in the alphabet and take a picture of something that inspires them that represents their letter.  Here’s the very first picture, celebrating the letter A, from Yummy Mummy Flabby Tummy


 We’d love it if you wanted to get involved too.  Just upload a picture and use the hashtags #innocent and #alphabetchampions to be in with the chance of winning a full set of alphabet magnets and your name magnets at the end of the 26 days.