Thoughts from September 2013

Win innocent inspires tickets


On Tuesday 1st October, we’ll be hosting an evening all about creativity as part of our innocent inspires series - and we’d like to invite you along.

Come peruse our walls of specially commissioned artwork (and take some home). Listen to some music, take a look at some of our favourite words and pictures, or just hang out looking interesting and brooding. You’ll hear from DJ, promoter and visionary of great things Rob da Bank; dub-step poet Benjamin Zephaniah; world-renowned graphic artist Kate Moross; writer, poet and maker of his own Y-fronts John-Paul Flintoff; and be treated to a set from the extraordinary Nathan ‘Flute box’ Lee.

Whatever you do, be there or be square.

To win a pair of tickets to the event, leave a comment below telling us in no more than 30 words what creativity means to you.  We'll let winners know on Monday.


apple season is underway

The apple season is underway, so last week we headed out to the orchard to have a look at the apples that will end up in our drinks. 

Here's a picture of our Rowena, Fliss and Catherine in the orchard. (We seem to have caught Fliss in the middle of tasting an apple, sorry.)

We were there to taste the apples and find out how this year's harvest is looking. Highlights of our trip included riding on tractors around the orchard, and of course tasting the apples straight from the trees. Lowlights included the compulsory dungarees.

We saw how after every seven apple trees there's a gap, where a berry bush has been planted - that's for the birds, so they don't go hungry in the winter. 

We saw for ourselves how the trees are fed, watered, drained, pruned and harvested, and chatted about various philosophies on growing apples. We especially liked learning about the school of thought that says that apple trees should be planted among wildflowers, which helps draw the nitrogen into the soil, and is great for bees, who pollenate the apple trees. It's part of a holistic approach, looking at the orchard as a whole ecosystem, which increasing numbers of growers are adopting. Makes a lot of sense. 

There will be further trips out to see and taste the apples and learn more later in the season, but in the meantime we’re very happy with the way the apples are tasting this year. 

follow the frog

All of the bananas in our smoothies are Rainforest Alliance certified. The Rainforest Alliance is a brilliant organisation that supports the rights and well-being of farm workers, as well as local wildlife and the environment. The eagle-eyed among you might have noticed their certified logo on the back of our smoothie carton packaging:


This week it also happens to be their third annual Follow the Frog week, and they've made this great little video to show you just how easy it is to do your bit. Trust us, it's pretty entertaining and well worth three minutes and ten seconds of your time. 

Oh, and just so you know - that Follow the Frog video was made by a nice chap with lovely silver hair called Max Joseph. As well as being down with the kids by being the co-star of the MTV programme Catfish, Max is also currently doing some filming with us for a new TV advert that's due to hit your screens early in 2014 . It's all very exciting. To follow Max's adventures filiming our advert in London, Peru and Uganda - follow us on Instagram at


it's back, and it's bigger than ever

It is, of course, the big knit.

And this year we're aiming to put a million little hats on our smoothie bottles. A whole million.

Please get involved by knitting as many little hats as you can manage and popping them in the post to us. But be quick, because the deadline's 31st October.

Every time we sell a bottle with a hat on, we donate 25p to charities that help older people to stay healthy, warm and well in winter. Find out all about it (and get knitting patterns and inspiration) over at


the big knit