Thoughts from July 2013

win tickets to the next innocent inspires event

Make a reservation at the innocent kitchen for 'a guide to good taste', a sensory night out where you'll discover everything you’ve ever wanted to know about good taste. Why does taste matter? How does it work? What’s the perfect flavour combination? How can good taste transform your life - and your career?

Join us at the next innocent inspires session in London on the 14th August, and get some answers from our stellar line-up of culinary stars, including Michelin starred chef Ollie Dabbous, jellymongers extraordinaire Bompas & Parr, creater of the underground supper movement Ms Marmite Lover, head chef at Polpetto Florence Knight, and food designer Emilie Baltz.

To win a pair of tickets to the event, leave a comment below telling us in no more than 240 characters about the tastiest thing you've ever eaten.

The deadline for entries is 7th August, when our very own chief recipe developer Fliss will pick her five favourite entries.  We'll email each winner by the 8th August 2013.

Good luck.



stop press

We’ve had a lot of firsts here at innocent over the years: the first time we made a smoothie, the first time we sold a smoothie, the first time we found a Pritt Stick mysteriously stuck to the ceiling of the first floor for no apparent reason. Somehow, though, this first feels even more special than all of the others.

This is Ollie S 

Ollie S

He’s been with us at Fruit Towers for about a year and a half now, and when he’s not busy working in our supply chain team he likes nothing more than to cycle around the place. He prefers to cycle to work if at all possible to save the scrum of the early morning commute on a busy train, and this is all well and good except that Ollie S is quite an important man. So important in fact that he frequently has to go off to business meetings to represent innocent. The problem that Ollie's been finding is that, if he wants to cycle into work on the same day as his important business meeting, he has to stuff his respectable work shirt that he reserves solely for meetings into his rucksack, instantly creasing it. If he doesn't want a creased shirt, he has to commute into work on the train, which as we’ve already covered, he doesn’t enjoy very much.

Quite the pickle, we’re sure you can agree. It was starting to get Ollie down a bit – he’d find himself either feeling a bit sluggish from a lack of morning exercise; or a bit embarrassed when he'd turn up to one of his frequent and important business meeting with a rumpled shirt.

Not one to roll over and accept the situation in which he found himself, Ollie came up with an ingenious plan. He tirelessly lobbied the Powers That Be here in Fruit Towers, and after months of negotiation, bargaining and good old fashioned whining, we can now officially confirm that for the first time ever we now have our very own office iron and ironing board. When we interviewed Ollie he confirmed that he spent £17 on the ironing board and £15.92 on the iron. He could have bought a slightly cheaper iron but decided to splash out for the all-important ‘steam’ setting. When asked about the impact he thought the iron and ironing board would have on the morale of the employees of Fruit Towers, he modestly proclaimed that he thought his purchase would “change everyone’s lives for the better.”

Here’s a photo of our office angel Katie LD holding and enjoying the new iron

A momentus day, we're sure you'll agree. So bravo, Ollie S. A true trailblazer of our time.

Win tickets to the next chapter of innocent inspires and hear how to become your own boss

This July innocent is hosting a seminar with a difference.

The third chapter in our innocent Inspires series is all about entrepreneurialism.

Richard Reed, co-founder of innocent, will be joined by some of our brightest and best entrepreneurs, including Bec Astley Clarke (founder of Astley Clarke), Eben Upton (co-founder of Raspberry Pi), Jeremy Gilley (founder of Peace One Day), Holly Tucker & Sophie Cornish (co-founders of not on the high and Martin Morales (founder of Ceviche).

Together they will be sharing their stories, tips, successes and failures as they explain how to turn an idea into a business and love the journey it takes you on.

Back in the day (when Richard was still a young, spritely entrepreneur), he and innocent co-founders Jon and Adam wanted to create something that would make life a little bit better and a little bit easier. From this idea innocent smoothies were born.

If you’d like to be in with the chance of winning a pair of tickets to innocent Inspires, just tell us, in no more than 50 words, what you’d make to help life become a little bit better and a little bit easier. It could be a new product, a new business idea or just a new way of thinking. We’ll get Richard to choose his favourites and will email the winners by Friday 19th July.


Our entrepreneurial evening has been and gone, but you can take a look at how it went here:

hipster statues

These photos of hipster statues have been doing the rounds of certain underground internet circles for a while now, but we think it's time they went mainstream.

Photographer Léo Caillard began by first photographing a series of sculptures at the Louvre museum in Paris and then asked his friends to pose in similar positions wearing modern day clothing. Art director Alexis Persani then took over by photoshopping the hipster clothing onto the statues and their Street Stone series was born.

We nabbed the photos from here