Back in 2009, changes at our factory meant that our little smoothie bottle had to go from 17g to 23g. Our packaging team worked hard to get the weight down to 20g in 2010, but getting back to 17g proved really difficult (it’s always the last few grams that are the hardest to shift).
So now, we're happy to announce that we’ve finally cracked it, and after a strict January detox and countless lunges and squats, our little bottle is back down to 17g and looking great. We're always looking for way to reduce the environmental impact of our packaging, and lightweighting is one of the best ways we can do this. By stripping 15% off the weight of this bottle, we’ll save around 300 tonnes of carbon in 2012. Nice work Team Packaging.