Thoughts from July 2012

recycling our cartons

Plans for a new beverage carton recycling plant in the UK have just been announced, which is great news as it means UK based recycling for all of our cartons.

Our drinks cartons are made from paper with a very thin layer of plastic on either side which makes it waterproof. Up until now cartons that have been collected for recycling have had to be exported to mainland Europe to be recycled, but come next year when the new UK plant is up and running, they'll no longer have so far to travel.

At the moment 89% of UK households can recycle cartons, either through kerbside collection schemes or through a bring-bank system, but hopefully once the new plant is operational that figure will be even higher.

win Olympic Games tickets with our new twitter competition...

tweet for a seat
As we're the official smoothie and juice of the London 2012 Olympic and Paralympic Games, we will be giving away tickets to a different Olympic event every day with a brand new twitter competition, tweet for a seat.

It's simple. Just send us a tweet telling us who you'd like to take (and why) using the hashtag #tweetforaseat and you could be off to the Olympic Games, for example: “@innocentdrinks I'd like to take my @UncleTerry to see the cycling. He can bring his spare tyre #tweetforaseat”

The competition will run for two weeks from 2nd July, and we will be picking a winner every day, based on originality, creativity and making us laugh a bit. Find out more at
tweet for a seat