Thoughts from October 2011

four great ways to keep up-to-date with the innocent AGM

Four great ways to keep up-to-date with all the innocent AGM goings on from the comfort of your own (or someone elses) bed.

The AGM consumer cam - see what the day looks like from Jack's head (actually an iPhone taped to a helmet) live from about 10.30am.

Twitter - we'll be tweeting throughout the day, remember to use #innocentAGM

Facebook – we have a special AGM Q&A session with innocent co-founder Richard Reed at 12.30pm (Saturday 8th, 2011).

Follow us on instagram (search innocentsmoothies) or take a look here for visual updates throughout the day.

we need your hats by Friday 14th

The deadline for the Big Knit is fast approaching - please send us your hats by next Friday 14th October.

The hats have been rolling in, but we still need more. So far Oli has managed to construct the foundations of a fortress between his desk and the French contingent behind him. With your hats, he can build a wall.

Oli post
Remember to send your hats to: the big knit, innocent drinks, fruit towers, 342 Ladbroke Grove, London, W10 5BU.


a word from granny

With the launch of our new handheld apple juice we've asked granny for a few fascinating facts about her ancestors.


Granny Smith. The perfect in'cider.

1. Did you know apples float because they are 25% air?

This is why it's apple bobbing. Not snorkelling.


2. Apples are a member of the rose family.

Do not see this as a cost saving opportunity come valentines day.


3. If you ate a different variety of apple every day it would take 27.3 years to eat one of every type grown in the world.

I would get started if i were you.


And remember, an apple a day...


... keeps the green trousered doctor away.

So join us in saluting our bobbing friends.

Lets keep those doctors running and proudly deliver a bunch of golden delicious to loved ones come valentines day.

Good work granny.

(See below on how to get your hands on some of our new little bottles of juice)

return of the consumer cam

Each year we hold an AGM (a grown up meeting) at Fruit Towers. We document the day ourselves via our blog and Twitter and so on but we thought it'd be nice if those people who couldn't come along to our AGM in person could see what the day was like from a punter's point of view, so to speak. So last year we worked with some very clever people at the Really Interesting Group to create the world's first consumer cam.

Here is an early mock up of what we thought it might look like.

Consumer cam high tech
In the end it looked way more high tech. Loads more sellotape.

Luke and cons cam

Luke wore it last year. He said it was 'a bit hot, but really good'. And when Luke says something is a bit hot, but really good, you know you're on to a winner.

We asked our followers on Twitter if they'd like to wear it this year, and Jack said he'd be delighted to. Here he is, looking delighted.

Jack the lad
You can read more about the consumer cam here, but if you'd like to see the camera in live action, from the top of a delighted Jack's head, be sure to head to our special website here, where pictures from inside Fruit Towers will upload live every couple of minutes from 11am on Saturday 8th October.

small apples, big news


Right this instant.

Put down the apples, step away from the juicer and remove yourself from the kitchen theatre immediately because our apple juice is now available in little 330ml bottles. 110316_AJ_Bottle

You can find them in NISA and McColls stores right now, Starbucks from next week and Sainsbury’s from the start of November.

We’re so giddy with excitement that we’ve got 10 cases to give away.


All you need to do win one is tell us your best apple joke below.

And if you're very lucky, you might even get a signed photo of Janel, our resident opera singer and all round angel



Post your jokes by Monday 10th October and we'll announce the winners here next week.

This competition is now closed. Thanks to everyone who entered. Big congratulations to Stephen P, Christine S, Andrena, Karen, Di, Clive, Rach, Jayne, Sara and Louise. Cases of apple juice winging their way to you very soon.